Our Market

Below provides a profile of the Latin America regional market overall, and interesting facts and information about issues important to both Colombia and foreign executives working in Colombia.

Latin America is home to some of the world's fastest-emerging markets, with the nation of Colombia in the top five. Located in the northern part of South America, Colombia is strategically important for investors and companies interested in developing their businesses in this rapidly growing region. In fact, there has been an inflow of venture capital and other foreign investment from global companies interested in supporting and benefiting from the government's innovative development initiatives now underway.

The Colombian economy starts with its rich natural resources, including large reservoirs of oil, gas, and coal; Colombia is the third-largest exporter of oil to the US. The country is world-renowned for its coffee, and is also a major producer of flowers.

Colombia is looking to expand its trade capabilities to the United States, Europe, and Asia. To that end, the nation has recently signed a free trade agreement with the US, with more partners to come. This has opened many new opportunities, and foreign companies are coming to Colombia to take advantage of them. But success can come only by finding — and retaining — the leaders who can help their businesses navigate through the Colombian business world.

Boyden, a Colombian owned and managed organization, is ideally positioned to support both global companies looking to establish a stronghold in Colombia, and local firms looking to expand their reach. While it has the resources and perspective of the global Boyden organization, Boyden Colombia consultants are local market leaders who have the network and contacts to find the executives who can take their companies to the next level.

Helpful links:

Official Travel Guide, http://www.colombia.travel/en/

Official Investment Portal, http://www.investincolombia.com.co/index.php

US-Colombia Free Trade Agreement, http://www.colombiafta.com/

Central Bank of Colombia, http://www.banrep.gov.co/index_eng.html

http://www.businesswithlatinamerica.com/country_colombia.html