Our Market

Below provides a profile of the Eastern Europe market overall, and interesting facts and information about issues important to both Turkey and foreign executives working in İstanbul.

You'll also find helpful links to other areas of interest.

Turkey’s on-going economic reforms are yielding tangible results. Consequently, foreign investment is high, and Turkey is poised to become a strong power in the region.

In Turkey, the most important emerging sectors are:

• Energy: Turkey is liberating its energy sources. In addition, Turkey’s geopolitical role is important: it is strategically located between the gas-hungry countries of Europe and gas-rich countries of Asia.

• Construction, Construction Materials and Real Estate: Turkey has become a real estate investment paradise for foreign investors. İstanbul has become a desirable area to build shopping malls, which caused a shopping mall boom. Investors are also targeting various regions of Anatolia for opportunities.

• Retail: Within the shopping mall boom in Turkey, new entry of various brands in various sectors is an inevitable, and profitable, result.

• Insurance and Life Insurance: With significant legislative changes in Turkey, interest in private pensions is rapidly growing, compelling foreign insurance companies to invest in and work with local Turkish companies to a greater extent. The private pension products being developed are quite profitable; a consolidation trend in the industry may help to sustain healthy margins.

• IT and Telecommunication: This sector represents the fastest growing industry, with new products that require strong research and development, with the necessary investments. Consumers want access to a wide variety of communications methods, so IT and Telecommunications companies are striving to find the best people to help hone their strategies.

Below provides a profile of the İstanbul market over all and interesting facts and information about issues important to both Turkish and foreigner executives working in İstanbul.

You'll also find helpful links to other areas of interest [these could include Chambers of Commerce, universities, etc.].

Geographic Profile
Turkey is located in the northern half of the hemisphere at a point that is about halfway between the equator and the north pole, at a longitude of 36 degrees N to 42 degrees N and a latitude of 26 degrees E to 45 degrees.

Total Area
814.578 km² 

Population
70.586.256

Official language
Turkish

Political Structure
Parliamentary Republic

Capital
Ankara

Largest City
İstanbul

Currency
New Turkish Lira