Luis Rojas is an expert on leadership, focused on consumer, manufacturing and retail. Over the course of his career as an executive and consultant, he has gained broad business expertise spanning innovation, sales and marketing, expansion and transformation. He is highly skilled in building and leading cross-border teams, and works with global organizations seeking to expand across Latin America.
Taking the pulse on current regional trends in the consumer goods sector, we explore evolving consumer behaviours, new products and innovations, and shifts across distribution.
In this edition, we examine consumer goods trends in China.