Plaid for Dad is a national awareness campaign led by Prostate Cancer Canada. Founded in 1994, Prostate Cancer Canada is the leading national foundation dedicated to eliminating prostate cancer through “research, advocacy, education, support and awareness.”
Date: 17 June 2016
Location: Boyden offices Canada-wide (Toronto, Montreal, Ottawa, Vancouver and Calgary)
To this end, the foundation funds relevant research and provides support services to those already affected, directly benefiting the approximately 1 in 8 Canadians who will be diagnosed with prostate cancer in their lifetime.
On June 17th, all of Boyden Canada will be taking part in the Wear Plaid for Dad campaign led by Prostate Cancer Canada. The campaign calls for participants to wear an article of clothing patterned with plaid and share images to #PlaidforDad to proudly show support for combating the disease. Follow us on @BoydenCanada for live tweets from each of our offices!
Boyden is proud to continue a tradition of involvement in charitable organizations and campaigns. Along with raising awareness, our Boyden team will be donating and fundraising – visit our Boyden Canada team page today!
About Prostate Cancer Canada
The foundation was founded in 1994 by Ron Evason. A year after his diagnosis with prostate cancer, he “realized that there was little, if any, high caliber research being done for the disease.” The initial goal was therefore to fund research into causes, cures and prevention of the disease. In 1999, the foundation merged with the Canadian Prostate Cancer Research Fund and became the Prostate Cancer Research Foundation of Canada. In 2009, they rebranded to what they are known as today, Prostate Cancer Canada.
Today, they are the leading national foundation in Canada whose purpose is to eliminate prostate cancer through “research, advocacy, support and awareness.”
“Prostate Cancer Canada’s vision is to be a global leader in the fight against prostate cancer, earning the enthusiasm and support of Canadians through integrity, compassion, and innovation.”