Joanna Goncalves

Joanna Goncalves drives global marketing strategy and initiatives aimed at elevating the Boyden brand and expanding growth worldwide. A multifaceted marketing executive, she works closely with Boyden practices and partners worldwide with vision and agility. She is also dedicated to building on Boyden’s commitment to diversity and inclusion through global strategies, partnerships and campaigns.

Professional Focus

Versatile marketing professional with nearly 15 years’ experience in executive search, along with extensive marketing, operations, and administrative experience in the private and public sectors
Develops and implements global marketing strategies, with an emphasis on branding strategy, social media, digital/multimedia content solutions, strategic partnerships, special marketing initiatives and events
Spearheads innovative initiatives and campaigns such as #ResilientLeadership, #DisruptTheNorm and Boyden WORKshop
Record of successful collaboration with organizations such as the Canadian Board Diversity Council, Women’s Executive Network, Economic Club of Canada, Dress for Success, and 30% Club of Canada to further diversity in leadership

Business Expertise

Previously served as Boyden’s North American Director, Marketing (Canada & US) and Boyden Canada’s National Director, Marketing & Client Experience; joined the firm in 2014 as Director, Client Services & Marketing
Corporate Officer, Boyden Canada Board since 2017 and former member of Boyden's Global Strategy Communications Committee
Project Manager and National Marketing Coordinator for another leading global executive search firm
Special Assistant to the Member of Parliament, Government of Canada

Expertise

Professional Services
Business Strategy
Marketing Strategy
Revenue Generation
Project Management

Education & Certifications

Bachelor of Administrative and Commercial Studies in Finance and Economics from University of Western Ontario
Intermediate Polish Language Studies at Jagiellonian University, Kraków (Poland)

Affiliations & Awards

Boyden World Corporation Brand Award Recipient
Ambassador & Former Steering Committee Member, 30% Club Canada
Programming Committee Member, Dress for Success Toronto
Program Leader & Facilitator, Boyden WORKshop Career Mentorship with Dress for Success Toronto
Member, Women’s Executive Network
Former Instructor and Judge, Boyden WORKshop North Meets South Exchange with Economic Club of Canada