Katherine Miller has worked extensively with clients in the APAC region across a range of industries with a primary focus on consumer, including luxury and FMCG. With extensive background in social media marketing, she has the resources and technological know-how to tap alternative talent pools. She is also adept at deriving insights from complex data and driven to deliver measurable results.
Professional Focus
- Five years’ experience as a consultant and social media marketing expert in Sydney and New York
- Deep expertise in all aspects of digital marketing spanning social strategy, data analysis and visualisation, content development and research
- Experience advising clients in luxury fashion, FMCG, education, health and wellness, fitness, B2B tech and other industries
Business Expertise
- Independent Social Media Marketing Consultant serving clients in fashion, education and fine arts across APAC
- Senior Paid Social Specialist at digital marketing firm Metric Labs; managed social media marketing for luxury fashion, health and wellness and B2B tech clients in APAC; promoted from Paid Social Specialist role
- Social Executive at Blue 449, the open-source media agency of Publicis Media; oversaw social media for FMCG and luxury auto clients
- Internships in sales and marketing
Sector Expertise
- Consumer Goods / FMCG
- Luxury Apparel
- Education
Education & Certifications
- Bachelor’s degree (Hons) in Government and International Relations from The University of Sydney; semester abroad at Georgetown University, Washington DC
- Coursework in international marketing and fashion entrepreneurship at Parsons School of Design, New York
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