Boyden Executive Search

The interview highlights Mrs. Bezuhanova’s points for winning leadership, her views on cloud computing and the responsibility for educating and developing the next generation.
By Gray Hollett

NEW YORK and SOFIA, February 22, 2011 – Boyden, a global leader in executive search, today released its latest issue of the Boyden Leadership Series featuring an in-depth interview with Sasha Bezuhanova, Hewlett Packard’s Director of Public Sector, Central and Eastern Europe (CEE).  

The interview highlights Mrs. Bezuhanova’s points for winning leadership, her views on cloud computing and the responsibility for educating and developing the next generation.  Mrs. Bezuhanova oversees HP’s public sector business in 27 countries including Russia, in Eastern Europe, the Western Balkans and Central Asia.

“Sasha’s leadership skills and strong insight on the state of the IT industry and the potential for Eastern Europe and Asia make this interview a very interesting read for executives in multiple industries,” said Trina Gordon, Chairman and CEO of Boyden World Corporation.

“Sasha has earned her reputation as one of the most powerful business women in Europe,” said Daniela Ossikovska, Managing Partner of Boyden Sofia. “She has a unique ability to forge partnerships and possesses a keen understanding of the keys to achievement for a developing region. Her experience in building business through major transformations in government and the private sector has resulted in HP’s success in the CEE.”

Mrs. Bezuhanova began her career at Hewlett-Packard in 1994 as a manager in Computer Systems and was promoted to General Manager when HP opened its office in Bulgaria in 1998. Under Mrs. Bezuhanova’s management, HP has become the leading ICT company in the region. During her tenure, the HP Bulgarian team has developed the infrastructure and key services in the region’s three largest telecoms, industrial organizations and public and financial institutions. She has driven important investment for HP, including a Global Delivery Center, which employs engineers in Europe, the Middle East and Africa.

The full interview with Mrs. Bezuhanova is available at Previous issues of Boyden’s Leadership Series include interviews with Brian Schipper, Senior Vice President of Human Resources at Cisco; Ümran Beba, Region President for Asia Pacific for PepsiCo; David Gergen, Director of Harvard’s Center for Public Leadership and a former presidential advisor; Robert Reich, currently Professor of Public Policy at the University of California at Berkeley and a former US Secretary of Labor; and James E. Lillie, President & COO of Jarden Corporation. All are available on Boyden’s website.

About the Series

The Boyden Leadership Series is an ongoing publication that highlights the views of high-profile business leaders on issues relevant to leadership, management and talent acquisition. The series’ editors conduct interviews with heads of corporations and other key organizations across the globe to further growth and the exchange of ideas.

About Boyden World Corporation

Boyden is a global leader in the executive search industry with more than 70 offices in over 40 countries. Founded in 1946, Boyden specializes in high level executive search, Interim Management and Human Capital consulting across a broad spectrum of industries. For further information, visit the firm’s website at

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at

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