Great projects can change the course of a business and our culture. The AS/400 desktop computer launched by IBM in the 1980s and Apple’s iPod are two examples.
But what makes a project “great”?
“Alone Together: Why We Expect More from Technology and Less from Each Other?” is the title of a book recently launched in the North American market by the publisher Perseus Books Group, which received a four-star review from Businessweek magazine.
The top executive of one of the biggest firm in the world, Procter & Gamble Company, says his company’s competitive advantage comes from its use of innovative technology, real-time data and global standards. Procter & amble’s aim is to become the most digitised organization in the world.
A recent article by the University of Pennsylvania’s publication Knowledge Wharton discusses the economic policies adopted by Latin American countries in the face of high capital inflows from Europe and the United States. Chile, which has imposed no major tax increases on foreign capital, is one of the most attractive markets.