Taking the pulse on current regional trends in the consumer goods sector, we explore evolving consumer behaviours, new products and innovations, and shifts across distribution.

In this edition, we examine consumer goods trends in China.

New Products / Innovation: China

Brain supplements in China are coming in the form of soda, milk, juice, and powder

Read more on the topic here.


Probiotics+ is all the rage as probiotics products begin to innovate  

Read more on the topic here.


Beverage manufacturers in China have started to focus on microbial fermented milk and cell-cultured milk, Sales of these products is expected to reach 10 billion RMB by 2025

Read more on the topic here.


1 RED is a popular social media and e-commerce platform in China.
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