Taking the pulse on current regional trends in the consumer goods sector, we explore evolving consumer behaviours, new products and innovations, and shifts across distribution.

In this edition, we examine consumer goods trends in China.

Distribution Trends: China

FMCG enterprises are using digital intelligent platforms to transform into the D2C model

Read more on the topic here.


FMCG manufacturers are using the grid-based operation system of the O2O channel as an effective way to sell products  

Read more on the topic here.


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