Lora Smith is a marketing expert with 10 years’ experience, primarily in the consumer sector including retail and entertainment. She has developed and implemented numerous marketing campaigns, and has a track record of creating positive customer experiences and relationships to enhance business outcomes. Having an international background, she is also adept at making cross-cultural connections.
Professional Focus
- 10 years’ experience in marketing in the U.K. and APAC markets
- Highly skilled in developing strategies for 360-degree marketing campaigns using data-driven insights, building stakeholder consensus, and implementing best practices
- Substantial background in campaign management, customer relationship management, customer experience management, content management, brand strategy, creative development, new product launches, team leadership and event management
- Industry expertise in retail and entertainment
Business Expertise
- Marketing Manager - American Express for Australian retailer David Jones, Melbourne; led content and event management to increase portfolio profitability and elevate customer experience
- Fan Engagement Specialist at Ticketmaster Australia (Live Nation Entertainment), Melbourne; formulated and expanded customer engagement strategy
- Marketing Manager at Live Nation APAC, Melbourne; developed marketing, product and partnership strategy across Australasia markets
- Events Manager at The Carlton Club, Melbourne
- Marketing & Programming Coordinator at Mothership Group; event planning and promotion for multiple venues in London and Brighton
- Marketing Campaign Assistant at live music and entertainment firm MAMA & Company, London
Sector Expertise
- Consumer & Retail
- Entertainment
- Hospitality
Education & Certifications
- Bachelor’s degree (Hons) from University of Portsmouth
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