Strategic Renewal: Building Leadership to Unlock Growth

The Client

Our client is a mid-cap European food company with operations worldwide. With a strong presence across Europe and a substantial business in the U.S., particularly in the Midwest, the company sought to expand its capabilities and reduce costs through a major investment in a new U.S. facility. However, after the first year, the project faced significant challenges, including unexpected costs and operational inefficiencies as the facility ramped up.

The Challenge

To stabilize operations and unlock growth, the client sought a new Head of U.S. operations. Following a major shift in their go-to-market strategy, they recognized the need to strengthen the management team and embed a culture of accountability. Boyden assembled a U.S.-based team of partners with deep expertise in both commercial leadership roles and the food sector to address this critical mandate.

The Solution

The search targeted a seasoned general manager with proven leadership in the CPG/FMCG food sector. Ideal candidates brought experience across brands, private label, and foodservice, with multi-channel exposure spanning grocery, mass, club, specialty, and foodservice.

Beyond strong operational and commercial credentials, the client required expertise in performance-driven management and strategic innovation. The role demanded exceptional leadership presence and the ability to communicate effectively at all levels of the business—from the plant floor to the boardroom—and with customers. Boyden’s approach ensured candidates aligned not only with immediate operational needs but also with long-term growth ambitions.

The Results

We delivered a strong shortlist of candidates with diverse expertise across the food industry. While initial focus was on operational skills to address plant issues, we guided the client to prioritize long-term commercial leadership and growth capabilities. We also engaged with the existing team to emphasize leadership qualities such as team development and change management.

The appointed executive brought a distinguished career spanning marketing, sales, and general management in leading CPG food companies, both multinational and mid-sized. He had a track record of business transformation, including upgrading leadership teams, restructuring sales organizations, and implementing critical business processes. His appointment positioned the client for sustainable growth and stronger leadership in the U.S. market.

The Impact

The new leader stabilized U.S. operations and set a clear path for growth. By instilling accountability, strengthening processes, and aligning teams, the client shifted from short-term challenges to a sustainable growth trajectory. The U.S. business is now positioned as a stronger contributor to the company’s global portfolio.