Case Study

Interim Managing Director – Software Company

Boyden UK’s Interim Management team assisted in the appointment of an Interim Managing Director for a B2B software business, to lead the UK team with a focus on sales, business development and customer service whilst enabling the CEO to focus on international acquisitions.

By Lisa Farmer

The Client

The client is a UK-based software business operating across multiple geographies supporting B2B clients.

The Challenge 

Following an organisational change, there was a requirement for this role to lead the UK team with a focus on sales, business development, and customer service whilst enabling the CEO to focus on international acquisitions along with expansion of the offering to adjacent markets. The business needed to roll out a new business model to further enhance client relationships. In addition, the interim was required to implement a client on-boarding implementation team, reorganize the sales team, implement management reporting systems whilst maintaining the service levels in the business and developing key customers for the UK market.

The Solution

Rebuild the sales team whilst maintaining client relationships, growing new business pipeline and improving customer satisfaction and client retention. Regular involvement with all relevant stakeholders across the business to establish the commercial organisation and prioritise requirements to enhance growth. Develop a client facing implementation team, embed the necessary processes required, implement a new  management structure and establish new reporting process. Actively lead in all areas of the business to create an environment of growth and success.

The Result

New sales team recruited, and existing commercial organisation restructured at minimal cost with new sales management visibility implemented. Processes and meetings were implemented and fully embraced across the business and commercial had a much higher profile across the overall business. Increased client sales with a significant pipeline in place while improving client engagement and customer service.

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