Taking the pulse on current regional trends in the consumer goods sector, we explore evolving consumer behaviours, new products and innovations, and shifts across distribution.

In this edition, we examine consumer goods trends in China.

Consumer Trends: China

The demand for pre-made meals among Chinese consumers is on the rise

Read more on the topic here.

 


Low-alcohol drinks are becoming popular as they meet Gen Z’s demands for a healthy and spirited experience

Read more on the topic here.

 


Gen Z are loving premium hair care and shampoo products, with its sales volume increasing by more than 90% from 2020

Read more on the topic here.

 


The demand for water jugs is exploding with market volume expected to reach hundreds of billions RMB in 2022

Read more on the topic here.

 

1 Dingdong Maicai is a shopping app that mainly provides fresh foods, such as vegetables, fruits, meat, seafood, etc. Placing an order online will get food delivered to the consumer’s home.
2 Taobao is a comprehensive e-commerce platform that includes C2C, distribution, auction, direct supply, crowdfunding, customization, etc.
3 HEMA is both a canteen and a fresh food market. Consumers can choose the ingredients themselves and hand them over to a chef for cooking. This whole process is transparent and can be seen by the consumer. Payments can be settled through self-service, with no salesperson in the HEMA locations. Customers can choose to eat in the store or take it home. HEMA also provides automatic packaging and take-out service. Consumers are also able to place an online order through the HEMA App if they do not want to go to the physical location. As long as it is within 3 kilometers near the store, HEMA is able to give rapid 30-minute door-to-door delivery.
4 Jingdong Supermarket is an online supermarket where consumers can place orders online and have it directly delivered to their home.
5 Nongfu Spring and Ganteng are well-known mineral water brands in China.
This website uses cookies to ensure you get the best experience on our website. Learn more