In the Media
Why the CFO mindset can clash with CEO demands
Morten Hannesbo is an automotive industry expert with 35 years’ experience including senior roles with leading global car manufacturers. He has also served on numerous boards within several industries. As a results-oriented international leader, he has managed teams and organizations across corporate and national cultures to improve performance, navigate challenges, and bring about transformation.
Professional Focus
- 35 years’ executive leadership and board experience with market leaders in various industries
- International leader with experience working in various European countries
- Significant record of achievement in organizational performance improvement, culture change, restructuring/reorganization, crisis management, growth, expansion and transformation
- Sought-after automotive and e-mobility expert with high-profile speaking engagements and television appearances on SRF, CNN Switzerland and other media outlets
- Native Danish, fluent in German and English
Business Expertise
- Group CEO of AMAG Group, Switzerland; led far-reaching change, crisis management and innovation initiatives
- Senior Executive of Ford of Europe; various positions in U.K., France, Switzerland and Austria
- Managing Director & President at Nissan Denmark
- Vice President at Toyota Denmark; invited to join European Product Development Panel; frequently travelled to headquarters in Japan
- Started career as a shipping trainee at A.P. Moller Maersk; graduated from M.I.S.E. - Maersk International Shipping Education, Denmark; held positions in Denmark and Germany
Additional Expertise
- Automotive
- E-Mobility
- Retail
- Luxury Goods
- Sporting Goods
- Leisure - Car Rental
- Consumer Finance
- CEO & Board Services
Areas of Expertise
Education & Certifications
- MBA from Henley Management College at University of Reading, U.K.
- Certified Executive Coach (PCEC), Henley Management College, U.K.
- Singularity University Executive Programme - Exponential Growth
- Board Member Certification, University of Copenhagen
- M.I.S.E. from Maersk International Shipping Education, Denmark
Affiliations & Awards
- Board Member, Carvolution AG (2022-present)
- Board Member, KSU A-Technik AG (2021-present)
- Chairman & Founder, Dignitinis GmbH (2021-present)
- Board Member & Vice President, Swiss eMobility (2019-present)
- Executive Committee Member and Treasurer, EFL Europa Forum Luzern (2018-present)
- Board Member, Scott Corporation SA (2011-present)
- Nordic Club Switzerland, Founding Member (2006-present)
- Vice Chairman, auto-schweiz Association of Swiss Automobile Importers (2008-2021)
- Foundation Council Member, GIMS - Geneva International Motor Show (2011-2020)
- Jury Member, Swiss Economic Forum (SEF) Swiss Economic Award (2009-2020)
- Board Chairman, Europcar Switzerland / AMAG Services AG (2017-2021)
- Board Chairman, AMAG Corporate Services AG (2017-2021)
- Board Chairman, Porsche / AMAG First AG (2017-2021)
- Board Chairman, Maserati & Bentley / Auto 1 AG (2014-2019)
- Board Member, AMAG Leasing AG (2009-2021)
Case Studies
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From Innovation to Execution: Leadership in Power Semiconductor Development
How Boyden placed a strategic SVP to drive e-mobility growth
From Points to Purpose: Reinventing Loyalty in the Mobility Sector
How Boyden helped a global OEM launch a values-driven loyalty platform rooted in emotional brand connection.
Strategic Resurgence: Driving Growth Through Business Transformation and Financial Innovation
Boyden partners with a Fortune 1000 industrial company to strengthen its transformation journey through the placement of high-impact FP&A leadership.
Thought Leadership
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Blog
Revitalising the European Automotive Sector: Navigating New Challenges and Embracing Innovation
To survive in the new competitive environment and master the legislative challenges set by the EU, the automotive sector needs an approach reset
Boyden Report Series
What’s Next for Industry? AI, Transformation, and the Talent Imperative
Industrial Trends Report: Analysing markets, studies, and trends on how AI, machine learning, and digitalisation are reshaping the industrial sector, with expert insights on talent and leadership from Boyden’s Global Industrial Practice Members.
Articles & Papers
A Third Generation Charts a New Course
A third-generation family business found itself navigating sudden global disruption with limited internal capability to manage a complex reshoring effort. The solution was not more control, but the confidence to bring in the right external expertise. This is how the family safeguarded its legacy by acting decisively—and differently.
Survey
Talent-led transformation in a post-pandemic world: Latin America
How can global business leaders deliver on ambitions of growth and reinvention?
News & Events
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Newsletter
The CFO Leadership Lens
Expert insights directly from Boyden’s Financial Officers Practice
Q1 2026 Edition
In the Media
CFO-to-CEO pipeline will likely taper on economic upswing: Boyden
CFO‑to‑CEO promotions recently hit their highest level in a decade, but Boyden’s Craig Stevens explains why this pipeline may narrow as economic conditions improve and leadership needs shift.
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