Demographics and technology are spurring competition between traditional Pharma and FMCG companies in ‘fast moving consumer health’.
Consumer health is a global growth market with traditionally higher gross margins than many other FMCG categories. Emerging consumers and aging populations more knowledgeable in the digital age are protecting their health with wearable fitness devices, in-home diagnostics and smartphones with mhealth apps.
We are therefore seeing substantial investment in consumer health, with food, beauty and household companies, mobile telecoms and high tech companies introducing new brands with health-related benefits, or adding health-related value to existing brands.
ROI depends on the right leadership: strong pharma capabilities combined with FMCG expertise – specifically, regulatory & medical capabilities, and access to healthcare professionals, together with insight into consumer behaviours, innovative and digital approaches, the ability to build scalable global brands and spot specialist areas.
By hiring the best FMCH leaders, we help clients to develop strong categories and brands, the right global footprint, a stable supply chain and a talent pipeline to target growth opportunities in fast developing categories worldwide.
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