AMA Executive Circle Google the phrase “think big, act small,” or most any combination of those words, and you’ll see quotes and references which span decades into the past, with opinions fluctuating depending on the time in which they were written. I recall when “think big, act big” was the rallying cry. With current slogans containing phrases like “buy local,” “farm to table,” “hand crafted,” “purely simple,” or anything of the sort, it seems as though “small” and “simple” are currently in vogue for positioning a company or brand. There are several reasons why giant global enterprises are doing their best to convince their consumer bases that they are “small.” Boyden, the executive search firm I work for, positions itself as a “global boutique.” Small has a lot of positive connotations with which large firms wish to be associated. &
At the beginning of every year, I publish a review of relevant trends in several sectors. They are relevant because these 2016 trends will impact my recruiting practice, the types of positions for which our clients are recruiting, and the skill sets they are looking for in candidates. And no matter what you do, they are trends that are impacting your company, your customers, and your life. This first of two 2016 trends summaries is a bit of a grab-bag, but I think it will be helpful in calling out the obvious—or possibly giving you new insight or perspective. In every case, these trends and sub-trends are changing what companies are doing on several fronts. 2016 Trends in Six Categories Privacy as a Priority Individuals will continue to attempt to regain control of their privacy. Pushback on regulations regarding consumer data. Anonymity will go mainstream.