Interactive entertainment, digital media and gaming have undergone a significant shift in commercial focus, content and engagement. Advances in hardware, software, mobile technologies and devices have made interactive entertainment much more agile, fast-paced and competitive.

Established console companies, as well as multi-player and mobile start-ups are in fierce competition to gain traction, consumers and revenue in the digital ecosystem. 

To capture the elusive consumer who will ‘pay to play,’ companies need to attract the right talent – executives who understand how business metrics and utilisation tools can enable them to grab attention and deliver a profitable end product.

Within gaming, the ability to analyse data to drive engagement is crucial.  Understanding player behaviour and using it to maintain revenue and gain new users is essential for a company to survive and prosper.  Today’s consumer is inundated with choice. Companies must entice them and stay relevant to maintain revenue and profitability.

Across interactive entertainment, we have developed niche gaming expertise to help companies attract the right kind of talent, from Studio President, to Head of Digital, Head of Mobile Product Development and Head of Customer Acquisition & Monetisation.