Communications continues to be one of the most competitive technology sectors.

Price competition is pushing operators to pursue more complex customer retention models as they strive to stay ahead of the technology curve and deliver new products and services ahead of demand. While capital investments remain high, opportunities in big data and M2M technologies are shifting the focus on revenue away from voice towards data.

Thriving in this environment requires leaders with the vision and agility to reposition the brand to enter new markets, stimulate revenue growth and deliver priorities such as:

• Operational efficiencies through cost cutting, while maintaining capital expenditure
• More inventive pricing structures
• Bundled access and content services
• A consistently positive customer experience to up-sell, increase usage and reduce churn
• Innovative new products and services with a short time-to-market
• A strong and distinct brand identity
• Above-par network quality
• Wider sales and distribution networks
• Strategic partnerships

The marketing function is a key competitive advantage. Operators leveraging the analytical strengths of their marketing organisations can differentiate themselves with ancillary services, and create more complex segmentation, positioning and pricing strategies.

We help a broad spectrum of clients to capitalise on industry trends, recruiting leaders from across the global telecoms and media sectors. We focus on C-suite roles, including leaders in technology, finance, supply chain, investor relations, human resources, marketing and strategy, as well as sales and other commercial roles, customer services and business development experts, particularly in new media and the Internet of Things.