Unilever’s potential exit from its Foods division could reshape Big Food, triggering supply‑chain shifts, leadership changes, and major competitive realignment.
John McCrea derives his expertise not only from a 22-year career in executive search, but also from direct experience in the critical functional areas for which he recruits. Focusing primarily on C-level assignments, he approaches search with an intimate understanding of the requirements for successfully leading organizations, based on his extensive operational experience in various industries.
Professional Focus
- More than 20 years’ experience in executive search, along with nearly 40 years’ experience in leadership roles with responsibility for high-level recruitment
- C-suite searches across functions, primarily CEO, COO, CMO, CRO and CFO, as well as VPs of marketing, sales and business development
- Broad industry experience, particularly in technology, consumer, retail and private equity/venture capital
Business Expertise
- Managing Partner of Bialla Partners, a national recruitment firm focused on senior executive search, C-level and board assignments
- General Manager, CMO and Business Development roles with successful startups including MarketTools and Egreetings; created, launched, marketed and/or managed several popular apps
- Leadership roles within advertising agencies: Senior Partner at J Walter Thompson, led global technology group; founder of Poppe Tyson's West Coast operation
- Earlier roles in advertising with prominent agencies such as Chiat/Day and Grey Advertising; worked with major brands including Dell Computer, Dos Equis Beer, Toshiba, PepsiCo, Samsung and Bank of America
Additional Expertise
- Automotive
Areas of Expertise
Education & Certifications
- B.A. from Hamilton College, with graduate work at the University of Southern California
A PE-backed logistics and fulfillment provider for the direct-to-consumer wine market hired a COO from Amazon and Google to drive growth resulting in significant revenue increase, but was replaced after a change in ownership.
Boyden partnered with a publicly traded cybersecurity firm to appoint a transformative director whose reputation and leadership experience amplify the company’s strategic ambitions and market position.
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In this edition of Navigating Uncertainty, explore how AI is reshaping the global economy, while private equity reveals the truth about AI ‘bubble mania’.
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A Business Insider piece explores how layoff announcements are evolving into AI‑era strategy statements, highlighting Boyden Partner Rick Wargo’s insights on why companies now emphasize shifting skill needs and long‑term transformation over cost‑cutting.
Big Food is rapidly reinventing itself through accelerated M&A, rebranding, and wellness‑driven product innovation. Boyden Partner Doug Ehrenkranz provides expert insights on the rising demand for protein-rich, nutrient‑dense, and gut‑friendly foods shaping today’s CPG strategies.
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