Boyden is pleased to share the appointment news of David Lawson, a recruitment co-led by Lisa Kershaw and Derrick Chow
Joanna Goncalves drives global marketing strategy and initiatives aimed at elevating the Boyden brand and expanding growth worldwide. A multifaceted marketing executive, she works closely with Boyden practices and partners worldwide with vision and agility. She is also dedicated to building on Boyden’s commitment to diversity and inclusion through global strategies, partnerships and campaigns.
Professional Focus
- Versatile marketing professional with nearly 15 years’ experience in executive search, along with extensive marketing, operations, and administrative experience in the private and public sectors
- Develops and implements global marketing strategies, with an emphasis on branding strategy, social media, digital/multimedia content solutions, strategic partnerships, special marketing initiatives and events
- Spearheads innovative initiatives and campaigns such as #ResilientLeadership, #DisruptTheNorm and Boyden WORKshop
- Record of successful collaboration with organizations such as the Canadian Board Diversity Council, Women’s Executive Network, Economic Club of Canada, Dress for Success, and 30% Club of Canada to further diversity in leadership
Business Expertise
- Previously served as Boyden’s North American Director, Marketing (Canada & US) and Boyden Canada’s National Director, Marketing & Client Experience; joined the firm in 2014 as Director, Client Services & Marketing
- Corporate Officer, Boyden Canada Board since 2017 and former member of Boyden's Global Strategy Communications Committee
- Project Manager and National Marketing Coordinator for another leading global executive search firm
- Special Assistant to the Member of Parliament, Government of Canada
Expertise
- Professional Services
- Business Strategy
- Marketing Strategy
- Revenue Generation
- Project Management
Education & Certifications
- Bachelor of Administrative and Commercial Studies in Finance and Economics from University of Western Ontario
- Intermediate Polish Language Studies at Jagiellonian University, Kraków (Poland)
Affiliations & Awards
- Boyden World Corporation Brand Award Recipient
- Ambassador & Former Steering Committee Member, 30% Club Canada
- Programming Committee Member, Dress for Success Toronto
- Program Leader & Facilitator, Boyden WORKshop Career Mentorship with Dress for Success Toronto
- Member, Women’s Executive Network
- Former Instructor and Judge, Boyden WORKshop North Meets South Exchange with Economic Club of Canada
Formation et certifications
As a Ukrainian defense technology innovator prepared to establish and scale its presence in the United States, Boyden partnered with the company to appoint a General Manager capable of building its U.S. operations, navigating the complex defense ecosystem, and driving long-term growth.
Boyden enabled a major financial institution to optimize executive team performance and strengthen leadership effectiveness through data-driven leadership insights and targeted team development.
Boyden successfully appointed a transformational CEO for ÖBAG, Austria's strategic state investment holding company overseeing €29.85 billion in assets, through a highly confidential international search for one of the country's most consequential executive leadership roles.
Matthew Hirst, President Europe at TricorBraun, in conversation with David Thomas, Global Co-Leader of Boyden's Industrial Manufacturing Practice
Boards regularly revisit their organizational strategy as markets, technologies, and business models shift. But how often do they revisit the profile of the CEO who will lead the execution of an evolving strategy?
Drawing on his experience as a first-time CHRO at the executive table, the author explores how authenticity, curiosity, and vulnerability help new leaders overcome imposter syndrome and develop a confident, credible leadership voice.
As more companies expand across African markets, leadership misalignment is emerging as a critical and often overlooked risk to success.
Boyden est heureux d’annoncer la nomination de Geneviève Giguère, à l’issue d’un processus de recrutement codirigé par Roger T. Duguay, Chantal Hevey et Carine Langlet
New partners will join Boyden Spain in Barcelona and Madrid as team looks to grow for the next generation
Contact Joanna Goncalves today and let's get started