Forbes named Boyden Canada the No. 5 executive recruiting firm in its 2026 rankings. Regional Managing Partner Brent Cameron highlighted the importance of human judgment, trust, and relationships in executive search, despite the growing use of AI.
Joanna Goncalves drives global marketing strategy and initiatives aimed at elevating the Boyden brand and expanding growth worldwide. A multifaceted marketing executive, she works closely with Boyden practices and partners worldwide with vision and agility. She is also dedicated to building on Boyden’s commitment to diversity and inclusion through global strategies, partnerships and campaigns.
Professional Focus
- Versatile marketing professional with nearly 15 years’ experience in executive search, along with extensive marketing, operations, and administrative experience in the private and public sectors
- Develops and implements global marketing strategies, with an emphasis on branding strategy, social media, digital/multimedia content solutions, strategic partnerships, special marketing initiatives and events
- Spearheads innovative initiatives and campaigns such as #ResilientLeadership, #DisruptTheNorm and Boyden WORKshop
- Record of successful collaboration with organizations such as the Canadian Board Diversity Council, Women’s Executive Network, Economic Club of Canada, Dress for Success, and 30% Club of Canada to further diversity in leadership
Business Expertise
- Previously served as Boyden’s North American Director, Marketing (Canada & US) and Boyden Canada’s National Director, Marketing & Client Experience; joined the firm in 2014 as Director, Client Services & Marketing
- Corporate Officer, Boyden Canada Board since 2017 and former member of Boyden's Global Strategy Communications Committee
- Project Manager and National Marketing Coordinator for another leading global executive search firm
- Special Assistant to the Member of Parliament, Government of Canada
Expertise
- Professional Services
- Business Strategy
- Marketing Strategy
- Revenue Generation
- Project Management
Education & Certifications
- Bachelor of Administrative and Commercial Studies in Finance and Economics from University of Western Ontario
- Intermediate Polish Language Studies at Jagiellonian University, Kraków (Poland)
Affiliations & Awards
- Boyden World Corporation Brand Award Recipient
- Ambassador & Former Steering Committee Member, 30% Club Canada
- Programming Committee Member, Dress for Success Toronto
- Program Leader & Facilitator, Boyden WORKshop Career Mentorship with Dress for Success Toronto
- Member, Women’s Executive Network
- Former Instructor and Judge, Boyden WORKshop North Meets South Exchange with Economic Club of Canada
Formation et certifications
Boyden partnered with a leading sovereign wealth fund to place a senior lawyer for UK and European investments, strengthening governance, risk management, and long-term growth.
Boyden partners with a leading private credit and alternative investment manager to appoint a Head of Valuation, strengthening governance, regulatory oversight, and valuation excellence across a complex credit portfolio.
How Boyden helped a €200 million hearing protection company appoint a Country Manager to drive growth across France, Spain, Italy, and Greece.
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Contact Joanna Goncalves today and let's get started