Joanna Goncalves

Joanna Goncalves drives global marketing strategy and initiatives aimed at elevating the Boyden brand and expanding growth worldwide. A multifaceted marketing executive, she works closely with Boyden practices and partners worldwide with vision and agility. She is also dedicated to building on Boyden’s commitment to diversity and inclusion through global strategies, partnerships and campaigns.

Professional Focus

Versatile marketing professional with nearly 15 years’ experience in executive search, along with extensive marketing, operations, and administrative experience in the private and public sectors
Develops and implements global marketing strategies, with an emphasis on branding strategy, social media, digital/multimedia content solutions, strategic partnerships, special marketing initiatives and events
Spearheads innovative initiatives and campaigns such as #ResilientLeadership, #DisruptTheNorm and Boyden WORKshop
Record of successful collaboration with organizations such as the Canadian Board Diversity Council, Women’s Executive Network, Economic Club of Canada, Dress for Success, and 30% Club of Canada to further diversity in leadership

Business Expertise

Previously served as Boyden’s North American Director, Marketing (Canada & US) and Boyden Canada’s National Director, Marketing & Client Experience; joined the firm in 2014 as Director, Client Services & Marketing
Corporate Officer, Boyden Canada Board since 2017 and former member of Boyden's Global Strategy Communications Committee
Project Manager and National Marketing Coordinator for another leading global executive search firm
Special Assistant to the Member of Parliament, Government of Canada

Expertise

Professional Services
Business Strategy
Marketing Strategy
Revenue Generation
Project Management

Education & Certifications

Bachelor of Administrative and Commercial Studies in Finance and Economics from University of Western Ontario
Intermediate Polish Language Studies at Jagiellonian University, Kraków (Poland)

Affiliations & Awards

Boyden World Corporation Brand Award Recipient
Ambassador & Former Steering Committee Member, 30% Club Canada
Programming Committee Member, Dress for Success Toronto
Program Leader & Facilitator, Boyden WORKshop Career Mentorship with Dress for Success Toronto
Member, Women’s Executive Network
Former Instructor and Judge, Boyden WORKshop North Meets South Exchange with Economic Club of Canada

Formation et certifications

Boyden Leadership Framework

Boyden Corporation

520 White Plains Rd
# 500
Tarrytown
United States

Case Studies

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Driving Liquidity Strategy Leadership for a Transforming Private Credit Platform

Boyden partners with a leading private credit asset manager to appoint a Director of Fund Liquidity to support complex global fund structures and evolving investor demands.

Building Institutional Investment Operations Leadership for a Mission-Driven Family Office

Boyden partnered with a leading family office and its affiliated foundation to appoint a Head of Institutional Investment Operations capable of designing and implementing a scalable operational platform to support a growing investment portfolio and long-term philanthropic objectives.

M&A Integration Success: Global Leadership Assessment

Discover how a leading Iberian technology and healthcare organization partnered with Boyden to evaluate its leadership pipeline, assess cultural alignment, and identify succession‑ready talent. This case study highlights a comprehensive two‑phase assessment process, competency modeling, cultural diagnostics, and strategic insights delivered to the CEO.

Thought Leadership

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Blog

From Steward to Strategic Leader: The Evolving Role of the Technology Executive

Technology leadership’s scope has been expanding for decades. Today, the pace of change is outstripping the role itself, making the integration of technology into core business processes the new source of competitive advantage.

Boyden Report Series

Director Remuneration Report 2026

Director Remuneration Report 2026 analyses S&P/ASX 300 chair and non‑executive director pay, highlighting fee growth trends, sector differences and gender pay insights.