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Joanna Goncalves drives global marketing strategy and initiatives aimed at elevating the Boyden brand and expanding growth worldwide. A multifaceted marketing executive, she works closely with Boyden practices and partners worldwide with vision and agility. She is also dedicated to building on Boyden’s commitment to diversity and inclusion through global strategies, partnerships and campaigns.
Professional Focus
- Versatile marketing professional with nearly 15 years’ experience in executive search, along with extensive marketing, operations, and administrative experience in the private and public sectors
- Develops and implements global marketing strategies, with an emphasis on branding strategy, social media, digital/multimedia content solutions, strategic partnerships, special marketing initiatives and events
- Spearheads innovative initiatives and campaigns such as #ResilientLeadership, #DisruptTheNorm and Boyden WORKshop
- Record of successful collaboration with organizations such as the Canadian Board Diversity Council, Women’s Executive Network, Economic Club of Canada, Dress for Success, and 30% Club of Canada to further diversity in leadership
Business Expertise
- Previously served as Boyden’s North American Director, Marketing (Canada & US) and Boyden Canada’s National Director, Marketing & Client Experience; joined the firm in 2014 as Director, Client Services & Marketing
- Corporate Officer, Boyden Canada Board since 2017 and former member of Boyden's Global Strategy Communications Committee
- Project Manager and National Marketing Coordinator for another leading global executive search firm
- Special Assistant to the Member of Parliament, Government of Canada
Expertise
- Professional Services
- Business Strategy
- Marketing Strategy
- Revenue Generation
- Project Management
Education & Certifications
- Bachelor of Administrative and Commercial Studies in Finance and Economics from University of Western Ontario
- Intermediate Polish Language Studies at Jagiellonian University, Kraków (Poland)
Affiliations & Awards
- Boyden World Corporation Brand Award Recipient
- Ambassador & Former Steering Committee Member, 30% Club Canada
- Programming Committee Member, Dress for Success Toronto
- Program Leader & Facilitator, Boyden WORKshop Career Mentorship with Dress for Success Toronto
- Member, Women’s Executive Network
- Former Instructor and Judge, Boyden WORKshop North Meets South Exchange with Economic Club of Canada
Formation et certifications
A medium-sized mechanical engineering company took advantage of the close cooperation between executive search and interim management to quickly fill a critical COO position while simultaneously transforming its production processes in a sustainable manner.
After a six-month search by another firm remained unresolved, Boyden applied deep pharmaceutical expertise and fresh market intelligence to appoint a Head of R&D Japan in one month.
How Boyden appointed a CEO to reset the growth strategy, strengthen leadership, and rebuild confidence in a PE-backed digital transformation business.
Drawing on conversations with Cees Talma of Welch's, Steve Goodyear of Summit Hill Foods, and Chris Gregg of NuTrail, this article explores how changing consumer preferences, increased retailer influence, digital commerce, and the need for greater agility are reshaping leadership priorities across the food and beverage industry.
Expert insights directly from Boyden’s Financial Officers Practice
Q3 2026 Edition
Professional services firms face a growing leadership challenge as hybrid working, AI and changing career expectations expose outdated models of leadership development. Discover why technical expertise alone is no longer enough.
When leaders take the time to know one another as people, they create the trust, empathy, and psychological safety needed for stronger collaboration and better results.
Asset managers are expanding dedicated consultant relations teams as private markets and OCIO models grow. Boyden's Sean Myers discusses how investment consultants have become critical gatekeepers to institutional capital and why specialized relationship management roles are on the rise.
Contact Joanna Goncalves today and let's get started