Évènement
Boyden Joins as Sponsor of CASE Summit for Leaders in Advancement 2026
Joanna Goncalves
Global Senior Director of Marketing, Boyden Corporation
Joanna Goncalves drives global marketing strategy and initiatives aimed at elevating the Boyden brand and expanding growth worldwide. A multifaceted marketing executive, she works closely with Boyden practices and partners worldwide with vision and agility. She is also dedicated to building on Boyden’s commitment to diversity and inclusion through global strategies, partnerships and campaigns.
Professional Focus
- Versatile marketing professional with nearly 15 years’ experience in executive search, along with extensive marketing, operations, and administrative experience in the private and public sectors
- Develops and implements global marketing strategies, with an emphasis on branding strategy, social media, digital/multimedia content solutions, strategic partnerships, special marketing initiatives and events
- Spearheads innovative initiatives and campaigns such as #ResilientLeadership, #DisruptTheNorm and Boyden WORKshop
- Record of successful collaboration with organizations such as the Canadian Board Diversity Council, Women’s Executive Network, Economic Club of Canada, Dress for Success, and 30% Club of Canada to further diversity in leadership
Business Expertise
- Previously served as Boyden’s North American Director, Marketing (Canada & US) and Boyden Canada’s National Director, Marketing & Client Experience; joined the firm in 2014 as Director, Client Services & Marketing
- Corporate Officer, Boyden Canada Board since 2017 and former member of Boyden's Global Strategy Communications Committee
- Project Manager and National Marketing Coordinator for another leading global executive search firm
- Special Assistant to the Member of Parliament, Government of Canada
Expertise
- Professional Services
- Business Strategy
- Marketing Strategy
- Revenue Generation
- Project Management
Education & Certifications
- Bachelor of Administrative and Commercial Studies in Finance and Economics from University of Western Ontario
- Intermediate Polish Language Studies at Jagiellonian University, Kraków (Poland)
Affiliations & Awards
- Boyden World Corporation Brand Award Recipient
- Ambassador & Former Steering Committee Member, 30% Club Canada
- Programming Committee Member, Dress for Success Toronto
- Program Leader & Facilitator, Boyden WORKshop Career Mentorship with Dress for Success Toronto
- Member, Women’s Executive Network
- Former Instructor and Judge, Boyden WORKshop North Meets South Exchange with Economic Club of Canada
Formation et certifications
Case Studies
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Protecting Growth: Building Commercial Leadership Across Southern Europe
How Boyden helped a €200 million hearing protection company appoint a Country Manager to drive growth across France, Spain, Italy, and Greece.
Leadership Assessment to Support M&A Integration Business Process Outsourcing
Discover how a global BPO leader achieved M&A integration success through leadership assessment, aligning executive capabilities with investor expectations and driving data-driven organizational decisions.
Scaling Legal Capability in Global Markets
Boyden partnered with a leading sovereign wealth fund to place a senior lawyer for UK and European investments, strengthening governance, risk management, and long-term growth.
Thought Leadership
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Articles & Papers
Recruiting Centralized Leadership for a Diversified Family Conglomerate
As a family conglomerate grew in scale and complexity, its decentralized structure began to limit alignment. A generational transition created the opportunity to rethink leadership at the group level. Here’s how introducing centralized leadership brought clarity, coordination, and stronger governance.
Articles & Papers
How to Lead Healthcare Transformation Without Disrupting Care Delivery
Healthcare transformation demands more than change. It requires leaders who can sequence change, protect patient care, and align boards.
Boyden Report Series
Volatility Is the Baseline: GCC CXOs’ 2026 Survey
GCC executives in 2026 are navigating intense geopolitical and operational pressures with cautious optimism, while facing critical leadership capability demands and a significant gap in succession readiness.
Blog
Private Company Boards Then and Now: From Bodies of Representation to Engines of Strategic Capability
Private company boards have moved from relationship‑based oversight to capability‑driven leadership, responding to the demands of faster, more complex operating environments.
Media
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Why Grit Is Killing Your High Performers And What Elite Teams Do Instead | Dr. Amy Athey
Balado
Executive Search Insights: How CPG & Retail Companies Find the Right Leaders
Balado
Boyden CEO Chad Hesters Joins Dr. Amy Athey on the Still Evolving Podcast
Balado
Boyden CEO Chad Hesters Joins Candice Bourne on 'The Journey of a Search CEO' Podcast
Balado
News & Events
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Press Release
PRESSSEMITTEILUNG - 80 Jahre, with photo of Kathleen Dunton and Joachim Sauter
In the Media
Führung neu denken: Warum Transformation neue Kompetenzen auf C-Level erfordert
Führung im Wandel: Erfahren Sie, warum Transformation, Künstliche Intelligenz und geopolitische Unsicherheiten neue Anforderungen an C-Level-Führungskräfte stellen. Joachim Sauter, Managing Partner bei Boyden Deutschland, erläutert im Interview mit der WirtschaftsWoche, welche Kompetenzen heute entscheidend sind.
Contact Joanna Goncalves today and let's get started