Event
Boyden's Joanna Goncalves Joins Speaker Line Up for FHCP Sales & Marketing Symposium
Joanna Goncalves
Global Senior Director of Marketing, Boyden Corporation
Joanna Goncalves drives global marketing strategy and initiatives aimed at elevating the Boyden brand and expanding growth worldwide. A multifaceted marketing executive, she works closely with Boyden practices and partners worldwide with vision and agility. She is also dedicated to building on Boyden’s commitment to diversity and inclusion through global strategies, partnerships and campaigns.
Professional Focus
- Versatile marketing professional with nearly 15 years’ experience in executive search, along with extensive marketing, operations, and administrative experience in the private and public sectors
- Develops and implements global marketing strategies, with an emphasis on branding strategy, social media, digital/multimedia content solutions, strategic partnerships, special marketing initiatives and events
- Spearheads innovative initiatives and campaigns such as #ResilientLeadership, #DisruptTheNorm and Boyden WORKshop
- Record of successful collaboration with organizations such as the Canadian Board Diversity Council, Women’s Executive Network, Economic Club of Canada, Dress for Success, and 30% Club of Canada to further diversity in leadership
Business Expertise
- Previously served as Boyden’s North American Director, Marketing (Canada & US) and Boyden Canada’s National Director, Marketing & Client Experience; joined the firm in 2014 as Director, Client Services & Marketing
- Corporate Officer, Boyden Canada Board since 2017 and former member of Boyden's Global Strategy Communications Committee
- Project Manager and National Marketing Coordinator for another leading global executive search firm
- Special Assistant to the Member of Parliament, Government of Canada
Expertise
- Professional Services
- Business Strategy
- Marketing Strategy
- Revenue Generation
- Project Management
Education & Certifications
- Bachelor of Administrative and Commercial Studies in Finance and Economics from University of Western Ontario
- Intermediate Polish Language Studies at Jagiellonian University, Kraków (Poland)
Affiliations & Awards
- Boyden World Corporation Brand Award Recipient
- Ambassador & Former Steering Committee Member, 30% Club Canada
- Programming Committee Member, Dress for Success Toronto
- Program Leader & Facilitator, Boyden WORKshop Career Mentorship with Dress for Success Toronto
- Member, Women’s Executive Network
- Former Instructor and Judge, Boyden WORKshop North Meets South Exchange with Economic Club of Canada
Education & Certifications
Case Studies
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Strategic turnaround: How an interim CEO led a food industry company out of crisis
An interim CEO took over the management of a food industry company on the brink of insolvency and initiated a comprehensive restructuring process with the aim of securing liquidity, realigning the organization, and restoring competitiveness.
Building a High-Performance HR Function for a Multi-Site Laboratory Organization
Through collaboration with Boyden, the Chief People Officer of a PE-backed company secured two pivotal leaders, a Vice President of Human Resources and a Head of Talent Acquisition, to elevate human capital strategy, drive transformation, streamline recruitment, and strengthen enterprise alignment.
Strengthening Advancement Capacity and Culture Through a Long-Term Search Partnership
With Boyden’s support, Loyola Marymount University built a high-performing advancement team by filling 15 key fundraising roles over five years, strengthening collaboration, continuity, and campaign readiness.
Thought Leadership
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Articles & Papers
#DisruptTheNorm 2019: Aspiring female leaders need to 'choose the right boss'
From a research study by Boyden in collaboration with women business leaders across the globe.
Articles & Papers
Checking Your Blind Spot: Ways to find and fix unconscious bias
We’re not bad, we’re human. It may be time to reconsider the bias we hold against bias, itself. If no one is immune to bias, what can we do?
The first step is to recognize it.
Blog
The “Three-Stepper” to Master Commercial and Sales Excellence in 2026
Discover the Three‑Stepper framework to master commercial and sales excellence in 2026. Learn how customer insight, talent, and technology drive growth.
Articles & Papers
MedTech Leadership Succession & Next-Gen Executive Strategy
Discover why MedTech leadership succession is a strategic imperative—and how these companies can build strong, future-ready executive pipelines.
News & Events
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Event
Boyden's Eric Lathrop Joins as Moderator for CEO of the Year Breakfast with Colonnade BridgePort CEO Hugh Gorman
This event is in partnership with the Ottawa Board of Trade and the Ottawa Business Journal
In the Media
CFO-to-CEO pipeline will likely taper on economic upswing: Boyden
CFO‑to‑CEO promotions recently hit their highest level in a decade, but Boyden’s Craig Stevens explains why this pipeline may narrow as economic conditions improve and leadership needs shift.
Contact Joanna Goncalves today and let's get started