Joanna Goncalves

Joanna Goncalves drives global marketing strategy and initiatives aimed at elevating the Boyden brand and expanding growth worldwide. A multifaceted marketing executive, she works closely with Boyden practices and partners worldwide with vision and agility. She is also dedicated to building on Boyden’s commitment to diversity and inclusion through global strategies, partnerships and campaigns.

Professional Focus

Versatile marketing professional with nearly 15 years’ experience in executive search, along with extensive marketing, operations, and administrative experience in the private and public sectors
Develops and implements global marketing strategies, with an emphasis on branding strategy, social media, digital/multimedia content solutions, strategic partnerships, special marketing initiatives and events
Spearheads innovative initiatives and campaigns such as #ResilientLeadership, #DisruptTheNorm and Boyden WORKshop
Record of successful collaboration with organizations such as the Canadian Board Diversity Council, Women’s Executive Network, Economic Club of Canada, Dress for Success, and 30% Club of Canada to further diversity in leadership

Business Expertise

Previously served as Boyden’s North American Director, Marketing (Canada & US) and Boyden Canada’s National Director, Marketing & Client Experience; joined the firm in 2014 as Director, Client Services & Marketing
Corporate Officer, Boyden Canada Board since 2017 and former member of Boyden's Global Strategy Communications Committee
Project Manager and National Marketing Coordinator for another leading global executive search firm
Special Assistant to the Member of Parliament, Government of Canada

Expertise

Professional Services
Business Strategy
Marketing Strategy
Revenue Generation
Project Management

Education & Certifications

Bachelor of Administrative and Commercial Studies in Finance and Economics from University of Western Ontario
Intermediate Polish Language Studies at Jagiellonian University, Kraków (Poland)

Affiliations & Awards

Boyden World Corporation Brand Award Recipient
Ambassador & Former Steering Committee Member, 30% Club Canada
Programming Committee Member, Dress for Success Toronto
Program Leader & Facilitator, Boyden WORKshop Career Mentorship with Dress for Success Toronto
Member, Women’s Executive Network
Former Instructor and Judge, Boyden WORKshop North Meets South Exchange with Economic Club of Canada

Formation et certifications

Boyden Leadership Framework

Boyden Corporation

520 White Plains Rd
# 500
Tarrytown
United States

Case Studies

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Building Leadership Capacity for a High-Growth Defense Services Company

Boyden partners with a second-generation, family-owned defense services company to appoint a Vice President of Human Resources, strengthening leadership infrastructure and supporting the organization's growth toward $200 million in revenue.

Interim Leadership Team Restores Growth and Delivers Successful Exit for Private Equity Firm

An interim CEO appointed by Boyden delivered a comprehensive transformation programme that strengthened operations, enhanced customer experience and positioned a technology business for a successful PE-backed exit.

Rapid response on site: Local interim CFO stabilizes Portuguese subsidiary of automotive supplier

A German medium-sized company in the automotive supplier industry secured the financial management of its Portuguese subsidiary by appointing a local interim CFO at short notice – and achieved stability, transparency, and improved liquidity within a few weeks.

Thought Leadership

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Blog

Holistic Performance Management: A Practical Guide for Managers

Effective performance management requires clear expectations, ongoing feedback, and the courage to address performance issues in a fair, consistent, and compassionate manner.

Articles & Papers

Navigating Uncertainty: Private Equity's Next Phase of Value Creation

In this edition of Navigating Uncertainty, explore how private equity's continued evolution is redefining operational leadership, talent, and value creation, while AI accelerates the next phase of transformation.

Articles & Papers

Recruiting Centralized Leadership for a Diversified Family Conglomerate

As a family conglomerate grew in scale and complexity, its decentralized structure began to limit alignment. A generational transition created the opportunity to rethink leadership at the group level. Here’s how introducing centralized leadership brought clarity, coordination, and stronger governance.