Explore how artificial intelligence is transforming the fashion and luxury industry, from generative design and personalized shopping to compliance with the EU AI Act and Italian AI Law. Learn about key applications, legal challenges, and strategies for responsible AI adoption.
Artificial intelligence (AI) is revolutionizing the fashion and luxury industry, transforming design, production, and customer experience. From generative AI enabling virtual prototypes to personalized shopping journeys and advanced marketing strategies, AI has become a strategic driver of innovation and efficiency. Yet, its rapid adoption also brings significant ethical, legal, and compliance challenges, especially under new regulations such as the EU AI Act and Italy’s Law No. 132/2025. Companies must navigate these frameworks while ensuring data protection, contractual safeguards, and risk management to leverage AI responsibly.
As AI becomes increasingly embedded in creative and operational processes, it raises critical questions for businesses seeking to balance innovation with compliance. Below, we explore seven key questions shaping the future of AI in fashion and luxury:
