Artificial Intelligence and Fashion & Luxury Companies
Explore how artificial intelligence is transforming the fashion and luxury industry, from generative design and personalized shopping to compliance with the EU AI Act and Italian AI Law. Learn about key applications, legal challenges, and strategies for responsible AI adoption.
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- Contents
- Contents
- In which business functions is artificial intelligence predominantly applied in this sector?
- What is the AI Act and what should companies know today?
- The role of Italian Law No. 132/2025 on Artificial Intelligence
- The relationship between AI and personal data protection
- What are the essential contractual clauses in the acquisition or integration of AI technologies
- Liability and damage management
- The strategic role of legal counsel in the AI adoption process
- About the Authors
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Artificial intelligence (AI) is revolutionizing the fashion and luxury industry, transforming design, production, and customer experience. From generative AI enabling virtual prototypes to personalized shopping journeys and advanced marketing strategies, AI has become a strategic driver of innovation and efficiency. Yet, its rapid adoption also brings significant ethical, legal, and compliance challenges, especially under new regulations such as the EU AI Act and Italy’s Law No. 132/2025. Companies must navigate these frameworks while ensuring data protection, contractual safeguards, and risk management to leverage AI responsibly.
As AI becomes increasingly embedded in creative and operational processes, it raises critical questions for businesses seeking to balance innovation with compliance. Below, we explore seven key questions shaping the future of AI in fashion and luxury:
What is the AI Act and what should companies know today?
The role of Italian Law No. 132/2025 on Artificial Intelligence
The relationship between AI and personal data protection
What are the essential contractual clauses in the acquisition or integration of AI technologies
Liability and damage management
The strategic role of legal counsel in the AI adoption process
About the Authors
- <
- Contents
- Contents
- In which business functions is artificial intelligence predominantly applied in this sector?
- What is the AI Act and what should companies know today?
- The role of Italian Law No. 132/2025 on Artificial Intelligence
- The relationship between AI and personal data protection
- What are the essential contractual clauses in the acquisition or integration of AI technologies
- Liability and damage management
- The strategic role of legal counsel in the AI adoption process
- About the Authors
- >