3. Generative and Purposeful Leadership (Beyond Profit)
BCG has popularized the Generative Leadership concept, which focuses on three dimensions:
- Head: reinventing the business to serve people, society, and the planet.
- Heart: inspiring and enriching the human experience.
- Hands: executing and innovating through highly skilled teams.
This approach demands an authentic purpose beyond economic profit, creating value for society and the environment. Leaders with a clear purpose motivate their teams, reduce turnover, and double the likelihood of successful transformations.
4. Mastery of Technology and Artificial Intelligence
AI won’t replace leaders, but leaders who master AI will thrive. Modern managers must interpret data confidently to make informed decisions.
The key is not just to adopt technology, but to leverage generative AI and other tools to gain faster, more accurate insights into customer behavior and business performance. Leaders must drive innovation not only in technology, but in business models and organizational culture.
5. From Boss to Coach: Fostering Network Collaboration
Hierarchical management is in decline. The role of the leader goes from being a "boss" to being a coach, mentor and facilitator.
Leading organizations are shifting to flat, collaborative networks, empowering small, self-regulating teams. Today's leader is, above all, a creator of connections and a manager of talent ecosystems.
Conclusion: The Leadership of Tomorrow
The new leadership is fundamentally more human, yet enhanced by technology. Success is no longer measured solely by financial results — it’s about creating purposeful growth, guiding teams through complexity with empathy, and making bold, data-driven decisions.
Investing in these five skills isn’t optional — it’s the strongest strategy for thriving in the years ahead.