Event
Boyden's Joanna Goncalves Joins Speaker Line Up for FHCP Sales & Marketing Symposium
Joanna Goncalves
Global Senior Director of Marketing, Boyden Corporation
Joanna Goncalves drives global marketing strategy and initiatives aimed at elevating the Boyden brand and expanding growth worldwide. A multifaceted marketing executive, she works closely with Boyden practices and partners worldwide with vision and agility. Joanna is also dedicated to building on Boyden’s commitment to diversity and inclusion through global strategies, partnerships and campaigns.
Professional Focus
- Versatile marketing professional with over 15 years’ experience in executive search, along with extensive marketing, operations, and administrative experience in the private and public sectors
- Develops and implements global marketing strategies, with an emphasis on branding strategy, social media, digital/multimedia content solutions, strategic partnerships, special marketing initiatives and events
- Spearheads innovative initiatives and campaigns such as #ResilientLeadership, #DisruptTheNorm and Boyden WORKshop
- Record of successful collaboration with organizations such as the Economic Club of Canada, Women in Governance, Dress for Success, Canadian Board Diversity Council, Women’s Executive Network, and 30% Club of Canada to further diversity in leadership
- Located in Toronto, Canada, Joanna also leads focused marketing strategy with Boyden Canada and Boyden US
Business Expertise
- Previously served as Boyden’s North American Director, Marketing (Canada & US) and Boyden Canada’s National Director, Marketing & Client Experience; joined the firm in 2014 as Director, Client Services & Marketing
- Corporate Officer, Boyden Canada Board since 2017 and former member of Boyden's Global Strategy Communications Committee
- Project Manager and National Marketing Coordinator for another leading global executive search firm
- Special Assistant to the Member of Parliament, Government of Canada
Additional Expertise
- Marketing Strategy
- Revenue Generation
- Business Strategy
- Professional Services
- Project Management
Education & Certifications
- Bachelor of Administrative and Commercial Studies in Finance and Economics from University of Western Ontario
- Intermediate Polish Language Studies at Jagiellonian University, Kraków (Poland)
Affiliations & Awards
- World of Difference Award Recipient 2023, presented by The International Alliance for Women (TIAW)
- Boyden World Corporation Brand Award Recipient
- Ambassador & Former Steering Committee Member, 30% Club Canada
- Member, International Women's Forum, Toronto Chapter
- Member, Women’s Executive Network
- Program Leader & Facilitator, Boyden WORKshop Career Mentorship with Dress for Success Toronto
- Former Instructor and Judge, Boyden WORKshop North Meets South Exchange with Economic Club of Canada
- Former Programming Committee Member, Dress for Success Toronto
Case Studies
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Building Institutional Investment Operations Leadership for a Mission-Driven Family Office
Boyden partnered with a leading family office and its affiliated foundation to appoint a Head of Institutional Investment Operations capable of designing and implementing a scalable operational platform to support a growing investment portfolio and long-term philanthropic objectives.
Dual expertise for change: CFO recruitment through executive search and interim management in the automotive sector.
A leading automotive supplier leveraged the combined strength of executive search and interim management to fill a critical CFO position quickly and sustainably – laying the foundation for successful transformation and financial stability.
A Time-Critical CFO Hire for a Scaling, PE-Backed Manufacturer
Boyden partnered with a private equity-backed leader in automated test systems to execute a Partner-led search with disciplined assessment and rapid momentum, identifying a finalist within two weeks and closing the mandate within 60 days.
Thought Leadership
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Articles & Papers
#DisruptTheNorm 2019: Aspiring female leaders need to 'choose the right boss'
From a research study by Boyden in collaboration with women business leaders across the globe.
Articles & Papers
Checking Your Blind Spot: Ways to find and fix unconscious bias
We’re not bad, we’re human. It may be time to reconsider the bias we hold against bias, itself. If no one is immune to bias, what can we do?
The first step is to recognize it.
Blog
From Punch Cards to AI: Innovation in Executive Search – What Has Changed and What Hasn’t
A look at how innovation has shaped executive search over time—and why the fundamentals of leadership decision-making remain unchanged, even eight decades on.
Blog
How We Use the Reflective Best Self Exercise, and Why It Works
An in-depth look at how to use the Reflective Best Self Exercise (RBSE) to deepen leadership self‑awareness, strengthen team cohesion, and drive authentic, strengths‑based leadership transformation through real stories and meaningful reflection.
News & Events
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In the Media
Unilever joins Big Food shake-up
Unilever’s potential exit from its Foods division could reshape Big Food, triggering supply‑chain shifts, leadership changes, and major competitive realignment.
In the Media
Boards Whip Out More ‘Swiss Army Knife’ Execs
Companies are increasingly stacking multiple C‑suite titles onto single executives as boards balance efficiency, risk, leadership gaps, and rising burnout.
Contact Joanna Goncalves today and let's get started