Isvaldo “Issy” Perez is a proven search professional and former Fortune 100 executive in the consumer and retail sector. He has contributed to the success of some of the world’s leading CPG companies and brings a wealth of commercial expertise to understand client needs. His background and strong strategic skills enable him to identify and attract leaders who can transform businesses.
Professional Focus
- Ten years’ experience in executive search and over 25 years in the consumer industry, including senior executive roles throughout North and South America
- C-suite and other senior-level searches in consumer and retail, with emphasis on consumer-packaged goods (CPG) and food and beverage, including general management and functional roles in sales, marketing, operations, and supply chain
- Deep expertise in consumer goods leadership with accomplishments in business development, sales team performance, marketing strategy, business integration, operational efficiency and supply chain optimization
- Bilingual in English and Spanish
Business Expertise
- Managing Director, Consumer Practice at a top-10 global talent advisory firm; focused on CPG and food and beverage sectors
- President and CEO at a global executive search firm focused on the food and agribusiness value chain
- President at Britvic North America, a UK-based soft drinks company; spearheaded expansion into North America
- Consultant, Consumer Practice at another of the world’s top global executive search firms; focused on CPG, retail, and hospitality; developed business across Latin America
- Group Vice President, Sales Innovation at PepsiCo/Frito Lay, Plano, TX; prior roles included Group Vice President, Customer Development, and Region Vice President, Texas
- General Manager, Central America, San Jose, Costa Rica at Kraft Foods/Nabisco Biscuit Company (Mondelēz International); promoted from Area Director of Customer Marketing, Atlanta; earlier roles in marketing and product management
- Started career in sales, marketing and project management roles with Black & Decker and Procter & Gamble
Additional Expertise
- Consumer & Retail
- Consumer Packaged Goods
- Food & Beverage
- Beverage Alcohol
- Restaurants
- Consumer Durables
Areas of Expertise
Education & Certifications
- Master of Management in marketing and finance from Kellogg Graduate School of Management, Northwestern University; recipient of Bristol-Myers Squibb Fellowship
- Bachelor’s degree in mathematics, minor in economics from Hamilton College, New York; recipient of Ned-Doyle Prize Scholarship
Boyden helped a mid-cap European food company overcome operational challenges at its new U.S. facility by recruiting a transformative Head of U.S. Operations, enabling stability, accountability, and long-term growth across its American business.
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