This article was originally published by The Wall Street Journal via the CMO Today.
This article outlines how Target’s ongoing search for a new Chief Marketing Officer has entered a further phase more than 18 months after it began, even as incoming CEO Michael Fiddelke restructures leadership roles and combines the chief guest experience and marketing functions into a single position. The unusually long search reflects a tight talent market, the complexity of the combined role, and Target’s competitive pressures and brand challenges in retail.
Issy Perez, Managing Partner and Global Practice Leader in consumer and retail at Boyden, explains that the pool of qualified executives is small, necessitating a broader search — potentially outside traditional retail — and that candidates are likely to be cautious given Target’s current performance headwinds. He also notes that Fiddelke’s operational background may shift the role’s focus, making it critical to find a leader who can strengthen Target’s brand and navigate its strategic priorities.
You can find the full article here.
