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Swiss executives report on the status of digital transformation in their companies. The study of 42 Swiss companies shows that digital transformation is a reality and has very different effects. Competitive advantages do not arise automatically, but rather where leadership consistently steers the process and strategically brings together culture, processes and technology.
What company leader should do to enhance the chances of success for digital transformation:
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Linking processes and offerings: Digitalisation alone only optimises existing processes. Digital transformation however, occurs when process automation is combined with the development of new digital offerings such as products, services and business models. This opens up opportunities for scaling, new value creation paths and a sustainable strengthening of competitiveness.
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Invest in culture and skills: Technology only unfolds its impact if employees understand and can shape it. Reskilling, upskilling and developing a digital corporate culture are therefore key management tasks.
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Strategically framing digital transformation: A high degree of digitalisation alone does not create an advantage. Digital transformation requires a clear vision, consistent governance and sustainable architectures that enable long-term growth and innovation.
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Visibly take charge as a leader: Digital transformation must not be delegated. Make it a top priority for you as the CEO and elevate the CIO to the role of strategic enabler and margin driver.
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Use cloud technology and AI in combination: Cloud technology creates speed and resilience, AI opens up new business logic. Focus on market-relevant applications and ensure governance in hybrid human-machine decisions.
Key message: Digital transformation is not an IT project. It is a top-level management task that requires clear priorities, institutionally strengthened CIOs and the integration of processes, offerings and culture.
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