Explore how personal and association branding shape trust, visibility, and connection in a changing world.
Branding is more than a logo. It influences how associations are seen, understood, and remembered. It also shows up through the people who represent the organization every day.
This event features Boyden's Eric Lathrop, alongside Tony Lyons (Alphabet Creative), Joanne McMullin (Odgers), and Sandra Markus (McGill Buckley) as they explore both personal branding and association branding, and how they come to life across leadership, social media, events, and everyday communication. It will offer a practical look at how associations can build stronger brands in a world where reputation and credibility matter more than ever.
Learn more here.
The Ottawa Association Exchange (OAX) is a collaborative series created by a collective of association leaders and partners who believe in the power of learning and connection.
OAX brings together executives, emerging professionals, and stakeholders from across the nonprofit and association community to explore timely issues, hear from expert speakers, and expand their networks in a welcoming, interactive environment.
Each event is designed to spark conversation, share practical insights, and strengthen the fabric of our association community in Ottawa and beyond.