In the Media
If the culture doesn't fit, the best CV is useless
Madeleine Lünse
Project Manager, Switzerland
Madeleine Luense brings over 15 years of international experience in project and key account management within hub functions. She is known for her collaborative approach to coordinating complex, multi-stakeholder projects and supporting executive-level teams. Highly organised and solution-oriented, she readily adapts to shifting priorities, ensuring timely delivery and client-focused service.
Professional Focus
- More than 15 years’ international experience in project management and key account management
- Proven expertise in cross‑functional collaboration, interdisciplinary team coordination, stakeholder management, process improvement, and CRM-based processes
- Experience working with family-owned enterprises
- Native German speaker, fluent in English
Business Expertise
- Head of Sales, Household at Ebnat AG, Ebnat-Kappel
- Key Account Manager, Shop & Retail Division at Regent Lighting, Basel
- Project Manager for the international family office of GVO Asset Management AG, Zug
- Earlier roles as an Executive Assistant at Kraft Foods Europe GmbH, Zurich, and ProSiebenSat.1 Media SE, Munich
Additional Expertise
- Consumer Products
- Real Estate
- Consulting
- Media & Entertainment
Education & Certifications
- Certificate of Advanced Studies (CAS) in management from University of St. Gallen (HSG)
- Certified Executive Assistant BSB from European Business and Language Academy, Dresden
Case Studies
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Building Institutional Investment Operations Leadership for a Mission-Driven Family Office
Boyden partnered with a leading family office and its affiliated foundation to appoint a Head of Institutional Investment Operations capable of designing and implementing a scalable operational platform to support a growing investment portfolio and long-term philanthropic objectives.
Dual expertise for change: CFO recruitment through executive search and interim management in the automotive sector.
A leading automotive supplier leveraged the combined strength of executive search and interim management to fill a critical CFO position quickly and sustainably – laying the foundation for successful transformation and financial stability.
A Time-Critical CFO Hire for a Scaling, PE-Backed Manufacturer
Boyden partnered with a private equity-backed leader in automated test systems to execute a Partner-led search with disciplined assessment and rapid momentum, identifying a finalist within two weeks and closing the mandate within 60 days.
Thought Leadership
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Articles & Papers
A Regional CEO Search to Realise U.S. Market Potential for a European Family-Owned Business
A European family-owned business approaching generational transition recognized that its U.S. operation required more than continuity—it required growth. The challenge was to redefine leadership for a critical market while navigating family dynamics and cross-border complexity. Here’s how the right appointment helped unlock the company’s U.S. potential.
Articles & Papers
MedTech Leadership Succession & Next-Gen Executive Strategy
Discover why MedTech leadership succession is a strategic imperative—and how these companies can build strong, future-ready executive pipelines.
Boyden Report Series
The Status Quo of Digital Transformation in Switzerland in 2025
Articles & Papers
Private Equity's Role in Powering the Energy Transition
As energy markets transform, private equity is driving the transition with diversified portfolios and leaders who can master both legacy and renewable systems.
News & Events
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Press Release
Boyden Expands in Europe by Appointing Six New Partners and One Principal
New additions strengthen client support in executive search and interim management
In the Media
Michèle Gschwend: "It's always about the people"
In an interview, the supply chain expert Michèle Gschwend explains what changes are taking center stage in everyday business and how companies of all sizes can prepare for the next crisis.
Contact Madeleine Lünse today and let's get started