Case Study
Bridging Cultures, Building Leaders: Creating a U.S. Team for a Global Manufacturing Pioneer
A European digital manufacturing leader partnered with Boyden to build its U.S. executive team, strengthening its employer brand and positioning the company for sustained growth in a competitive market.
The Client
A European company building its U.S. management team retained Boyden to recruit key functional leaders. The organization has evolved from a regional business into a global leader within its advanced digital manufacturing niche, leveraging deep market knowledge to serve major retail and e-commerce partners across three continents.
The Challenge
As a private, family-owned enterprise operating in a business-to-business environment, the client lacked an established employment brand in the U.S. market. This created a significant challenge in attracting top-tier talent, as the company competed against widely recognized U.S. employers. Furthermore, as the market leader in its category, the client sought to recruit from adjacent industries to elevate its leadership capabilities, rather than from direct competitors.
The Solution
Boyden collaborated closely with the client to define an employment brand narrative that would resonate with American C-level executives. Leveraging our integrated U.S. and European team, we bridged cultural and market perspectives to shape a compelling value proposition for potential candidates.
Our client’s strong growth trajectory provided momentum for early candidate engagement. However, many leaders sought greater clarity around the company’s culture, structure, and long-term career opportunities. Boyden’s consultative approach enabled us to articulate the organization’s global positioning, technological edge, and enduring partnerships - key differentiators in the recruitment process.
The client’s international culture also emerged as a unique advantage, allowing Boyden to attract executives who valued both entrepreneurial agility and the stability of a family-owned enterprise.
“By working with Boyden, we were able to move quickly and decisively in a competitive labor market and attract a higher caliber of candidate. As an international manufacturer expanding rapidly in the U.S., it was critical that we found leaders who shared our sense of mission and values and who could make an impact quickly and grow with the business.”
— Company CFO
The Results
Through a highly collaborative and disciplined approach, our client appointed four new leaders in three months, completing the process ahead of the company’s busy year-end period. The new team brought together experienced, high-performing operators with the sensibilities and values to operate within a global, family-owned enterprise. While speed and efficiency were key, the focus on cultural alignment and organizational fit ensured the right long-term foundation for success.
The Impact
Through this partnership, the client established a cohesive U.S. leadership team positioned to drive long-term growth and market expansion.
