From the Top with Chad Hesters: Why AI Metrics Are Misleading Leaders Every Day with Elaine Barsoom

Why do most AI initiatives fail to scale? Chad Hesters interviews Elaine Barsoom, founder of waveco.ia and former Nike AI Center of Excellence leader, on building sustainable AI transformation through leadership, culture, systems thinking, and measurable business outcomes.

By Chad Hesters

In this episode of From the Top with Chad Hesters, host Chad Hesters sits down with Elaine Barsoom, Founder of waveco.ia, innovation strategist and former AI Center of Excellence leader at Nike, to explore why most AI initiatives stall after the pilot phase and how leaders can architect sustainable transformation across organizations of any size.

Watch the full episode below:

About the Author

Chad Hesters

President & CEO, Boyden Corporation
Member, Board of Directors

Chad Hesters is an experienced global leader with a comprehensive background in executive search, business advisory and consulting. As CEO, he focuses on maintaining Boyden’s high standard of client service and its industry leadership, while developing and implementing strategies to further expand the firm’s global presence and enhance its capabilities across all lines of business.