Case Study

Interim Marketing Director

Strategic Marketing and Business Development review for a UK-based professional services firm.

By Lisa Farmer

The Challenge

The client reached out to Boyden as they had started a change process within the organization and wanted to identify an interim to help them remotely as part of their business plan to re-shape and future proof areas of their business. Pressures on the organisation and its clients provided the necessary stimulus required to assess the capability of the marketing and business development functions with the strategic view of making sufficient change to ensure the development of a “fit for purpose” team, strategy, process and plan.

The Solution  

The interim was onboarded remotely and conducted an in-depth review of the capabilities and activities levels within the business with particular focus on team structure, strategy and existing marketing and business development plans. This review included a series of internal interviews for stakeholder feedback whilst ensuring strong senior engagement with the process.

A detailed report highlighted key areas of improvement across the function in terms of structure, resource and approach. The report used competitor benchmarking to help ensure the case for change was grounded in data both internal but also, where available, competitor information.

The Result

The interim manager presented their findings to the board and created a blueprint of a new structure for the marketing and business development function with increased clarity of direction, improvement of process and a realistic plan of action. In addition, a stronger working relationship with key internal functions and the foundation of a programme to identify and deliver an organsational wide purpose was proposed for the business to then move forward and embed.

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