This article was originally published by Inc.
McDonald’s has promoted longtime executive Skye Anderson to lead its U.S. business amid declining customer traffic. While her 26-year tenure gives her deep operational expertise, Boyden Managing Partner Issy Perez notes that her biggest challenge will not be execution, but whether she can bring fresh thinking and challenge long-held assumptions. As McDonald’s faces increasing competition in the value-driven restaurant market, Perez suggests the success of this appointment will depend on Anderson’s ability to drive meaningful change rather than simply rely on her knowledge of the existing system.
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