Chief Executive Officer
Creative BC

Key Responsibilities

1. Provides Strategic Leadership

   • Leads the development and execution of Creative BC's strategic direction in alignment with its mandate and Board-approved priorities.
   • Guides the organization through changing economic, industry, policy, and technological environments.
   • Identifies emerging opportunities and risks affecting British Columbia's creative industries.
   • Ensures organizational priorities support the long-term growth, competitiveness, and sustainability of the province's creative economy.
   • Advises the Board on strategic issues, organizational performance, and future opportunities.

2. Leads Organizational Performance

   • Leads the overall operations of Creative BC to ensure effective, efficient, and accountable program delivery.
   • Oversees the administration of provincial funding programs, tax credit programs, and industry development initiatives.
   • Ensures organizational resources are aligned with strategic priorities and operational objectives.
   • Promotes operational excellence, continuous improvement, and innovation across the organization.
   • Establishes clear organizational priorities, decision-making authority, and accountability across the organization.
   • Ensures roles, responsibilities, and leadership mandates are well defined, enabling senior leaders to lead effectively within their areas of responsibility.
   • Builds an integrated, high-performing leadership team aligned around shared objectives and organizational outcomes.

3. Leads Financial Stewardship and Corporate Governance

   • Oversees the financial management of the organization, ensuring responsible stewardship of public resources.
   • Ensures compliance with legislative, regulatory, and governance requirements.
   • Develops annual business plans, budgets, and performance reporting for Board and government approval.
   • Identifies and manages organizational, financial, operational, and reputational risks.
   • Supports effective governance through transparent reporting and regular engagement with the Board of Directors.

4. Builds Government and Stakeholder Relationships

   • Leads strategic relationships with the Province of British Columbia, including the Ministry of Tourism, Arts, Culture and Sport, the Ministry of Jobs and Economic Growth, the Ministry of Finance, and other government partners.
   • Represents Creative BC with industry associations, creators, funding agencies, Indigenous communities, municipalities, and federal partners.
   • Builds trusted, collaborative relationships that strengthen Creative BC's role as a leading delivery partner for provincial creative economy initiatives.
   • Promotes constructive dialogue between government and the creative industries.
   • Represents the organization in discussions related to policy development, sector priorities, and economic development.
   • Serves as a trusted advisor to government on issues affecting British Columbia's creative economy and the long-term competitiveness of the sector.

5. Champions the Creative Sector

   • Champions a compelling long-term vision for British Columbia's creative economy, bringing together government, industry, creators, educational institutions, and investment partners around shared priorities.
   • Promotes the continued growth and competitiveness of British Columbia's creative industries.
   • Supports initiatives that strengthen film and television, interactive and digital media, music and sound recording, book publishing, and magazine publishing.
   • Ensures Creative BC's programs remain responsive to changing industry needs and market conditions.
   • Encourages innovation, investment, export development, and industry resilience.
   • Supports the development of British Columbia's creative talent and intellectual property.

6. Strengthens Organizational Culture

   • Leads, mentors, and develops the senior leadership team.
   • Fosters a culture of accountability, collaboration, inclusion, and continuous improvement.
   • Builds organizational capacity to respond effectively to evolving priorities and opportunities.
   • Promotes employee engagement, professional development, and leadership succession.
   • Supports a workplace culture aligned with Creative BC's values and commitments.

7. Advances Equity, Accessibility, and Reconciliation

   • Ensures organizational practices reflect commitments to Justice, Equity, Decolonization, Diversity and Inclusion (JEDDI).
   • Leads implementation of obligations under the Accessible BC Act and British Columbia's Declaration on the Rights of Indigenous Peoples Act.
   • Promotes equitable access to Creative BC's programs and services.
   • Builds meaningful relationships with Indigenous communities and equity-deserving groups.
   • Embeds inclusive practices throughout organizational planning, decision-making, and program delivery.

8. Represents Creative BC Provincially, Nationally, and Internationally

   • Serves as the principal spokesperson for the organization.
   • Promotes British Columbia as a premier jurisdiction for creative production, investment, and innovation.
   • Represents Creative BC with government, industry, media, investors, and international partners.
   • Supports initiatives that enhance the province's global reputation and attract new opportunities.
   • Strengthens partnerships that contribute to the continued growth of British Columbia's creative economy.

9. Leads Organizational Transformation

   • Leads the organization through change while preserving trust, stability, and operational excellence.
   • Aligns strategy, organizational structure, leadership accountabilities, and resources to maximize organizational effectiveness.
   • Creates an environment in which senior leaders are empowered, accountable, and equipped to deliver results.
   • Builds a culture of collaboration, continuous learning, and shared ownership of organizational outcomes.

Reporting Relationships

Reports to:                     Board of Directors, Creative BC

Direct Reports:             Vice-President

                                           BC Film Commissioner

                                           Director of Finance & Administration

                                           Director of Operations

Works closely with:    Province of BC

                                           Government of Canada

                                           Screen BC, CMPA, MusicBC, BooksBC, MagsBC, VFX and Animation Alliance, DigiBC, InnovateBC, VIFF, BC Arts Council,

                                           Telefilm, Canadian Media Fund, National Film Board, the Knowledge Network