Boyden is proud to sponsor POP Montreal Sells Out, a one-of-a-kind fundraising event celebrating the 25th anniversary of POP Montreal, the internationally renowned music festival known for championing independent artists and discovering tomorrow's stars.
Inspired by The Who's classic album The Who Sell Out, the event takes a playful "Weird Al meets Wall Street" approach, featuring original sponsor-focused parody songs performed live by Urockaoke, Montreal's indie all-star band. The evening brings together music lovers, festival supporters, and members of the Montreal community in support of one of Canada's most beloved cultural institutions.
As part of our sponsorship, Boyden will have its own custom-written song, created specifically for the event. The song will be one of eight original compositions celebrating participating organizations in a uniquely creative and memorable way.
Boyden is proud to support POP Montreal's mission to foster independent music, creativity, and emerging talent. We highlight the enthusiasm and leadership of our very own Roger T. Duguay, whose support of the festival reflects Boyden's commitment to strengthening the communities in which we live and work. As a strong champion of this initiative, Roger continues to advocate for the important role arts and culture play in building vibrant, connected communities.
Learn more here.
About POP Montreal
POP Montreal International Music Festival is an annual not-for-profit curated cultural event that champions independence in the arts by presenting emerging and celebrated artistic talents from around the world.
Launched by friends and colleagues in 2002 from an impulse to create meaningful and vibrant experiences in the city, the non-profit festival is now a fixture in the Montreal festival circuit and the international music scene.