Tomás Neves de Almeida explains why promoting top performers does not always create effective leaders and highlights the importance of assessing leadership potential, readiness, and motivation for the next role.
Valeria Carrasquillo brings rich experience in project management and marketing to her role. She has a strong command of digital marketing strategies and tactics, with proficiency in web development and multiple project management and collaboration platforms. This enables her to manage the complexities of Boyden’s local and firm-wide digital initiatives and ensure efficient planning and execution.
Professional Focus
- Nearly 10 years’ experience in project and program management, marketing, and event management
- Highly skilled in digital marketing including strategic direction, web design and development, user experience (UX), content marketing, and search engine optimization (SEO)
- Expertise in multilingual communication, team management and leadership, data analysis, risk management, cost control, budget management, change management, and Agile methodology
- Proficient in AutoCAD, SketchUp, Adobe Creative Suite, MS Office, Asana, Salsa Labs (CRM), Zapier, Trello, Smartsheet, Jira, Confluence, Google Workspace, and WordPress
- Bilingual English and Spanish
Business Expertise
- Director of Communications & Marketing at So What Else, a non-profit serving the Baltimore-Washington metro region; led content development and management across all communication channels and collaborated with executive team on critical initiatives
- Project Manager at Timeless Moments, a corporate events firm; developed a new strategic approach to digital marketing for an international media client
- Program Specialist at Warnock Foundation, Baltimore
- Earlier roles in research, development, program management and marketing
Education & Certifications
- Master’s degree in social design from Maryland Institute College of Art
- Bachelor’s degree (BFA) in architectural design from Maryland Institute College of Art
- Front-End Development Certification from Meta
- Project Management Professional Certification from Grow with Google
Affiliations & Awards
- Frank Newman Civic Fellow
- Robert W. Deutsch Foundation Grant Recipient
- T. Rowe Price Foundation Grant Recipient
- France-Merrick Foundation Community Arts Fellow
- Board Member of Little Lords and Ladies (not-for-profit)
Boyden enabled a major financial institution to optimize executive team performance and strengthen leadership effectiveness through data-driven leadership insights and targeted team development.
How Boyden appointed the first Chief Revenue Officer for a French pharmacy services business transforming into a European HealthTech platform.
How Boyden placed a COO to transform global operations and build U.S. capacity for an international building and façade automation company.
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Boyden’s latest survey reveals what experienced interim leaders across Europe have learned about making change happen - and sustaining the results.
Drawing on conversations with Cees Talma of Welch's, Steve Goodyear of Summit Hill Foods, and Chris Gregg of NuTrail, this article explores how changing consumer preferences, increased retailer influence, digital commerce, and the need for greater agility are reshaping leadership priorities across the food and beverage industry.
Expert insights directly from Boyden’s Financial Officers Practice
Q3 2026 Edition
John McCrea to discuss how talent intelligence can strengthen leadership decisions in high-growth environments
Boyden is pleased to share the appointment news of Dave McCaig, a recruitment co-led by Pamela Colquhoun and Jim Stonehouse
Contact Valeria Carrasquillo today and let's get started