Family business succession requires more than informal agreements. Boyden Canada Managing Partner Jim Harmon explains why formal succession planning, governance, and objective leadership assessments are critical to protecting business value, family wealth, and long-term stability.
Valeria Carrasquillo brings rich experience in project management and marketing to her role. She has a strong command of digital marketing strategies and tactics, with proficiency in web development and multiple project management and collaboration platforms. This enables her to manage the complexities of Boyden’s local and firm-wide digital initiatives and ensure efficient planning and execution.
Professional Focus
- Nearly 10 years’ experience in project and program management, marketing, and event management
- Highly skilled in digital marketing including strategic direction, web design and development, user experience (UX), content marketing, and search engine optimization (SEO)
- Expertise in multilingual communication, team management and leadership, data analysis, risk management, cost control, budget management, change management, and Agile methodology
- Proficient in AutoCAD, SketchUp, Adobe Creative Suite, MS Office, Asana, Salsa Labs (CRM), Zapier, Trello, Smartsheet, Jira, Confluence, Google Workspace, and WordPress
- Bilingual English and Spanish
Business Expertise
- Director of Communications & Marketing at So What Else, a non-profit serving the Baltimore-Washington metro region; led content development and management across all communication channels and collaborated with executive team on critical initiatives
- Project Manager at Timeless Moments, a corporate events firm; developed a new strategic approach to digital marketing for an international media client
- Program Specialist at Warnock Foundation, Baltimore
- Earlier roles in research, development, program management and marketing
Education & Certifications
- Master’s degree in social design from Maryland Institute College of Art
- Bachelor’s degree (BFA) in architectural design from Maryland Institute College of Art
- Front-End Development Certification from Meta
- Project Management Professional Certification from Grow with Google
Affiliations & Awards
- Frank Newman Civic Fellow
- Robert W. Deutsch Foundation Grant Recipient
- T. Rowe Price Foundation Grant Recipient
- France-Merrick Foundation Community Arts Fellow
- Board Member of Little Lords and Ladies (not-for-profit)
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Contact Valeria Carrasquillo today and let's get started