Valeria Carrasquillo

Valeria Carrasquillo brings rich experience in project management and marketing to her role. She has a strong command of digital marketing strategies and tactics, with proficiency in web development and multiple project management and collaboration platforms. This enables her to manage the complexities of Boyden’s local and firm-wide digital initiatives and ensure efficient planning and execution.

Professional Focus

Nearly 10 years’ experience in project and program management, marketing, and event management
Highly skilled in digital marketing including strategic direction, web design and development, user experience (UX), content marketing, and search engine optimization (SEO)
Expertise in multilingual communication, team management and leadership, data analysis, risk management, cost control, budget management, change management, and Agile methodology
Proficient in AutoCAD, SketchUp, Adobe Creative Suite, MS Office, Asana, Salsa Labs (CRM), Zapier, Trello, Smartsheet, Jira, Confluence, Google Workspace, and WordPress
Bilingual English and Spanish

Business Expertise

Director of Communications & Marketing at So What Else, a non-profit serving the Baltimore-Washington metro region; led content development and management across all communication channels and collaborated with executive team on critical initiatives
Project Manager at Timeless Moments, a corporate events firm; developed a new strategic approach to digital marketing for an international media client
Program Specialist at Warnock Foundation, Baltimore
Earlier roles in research, development, program management and marketing

Education & Certifications

Master’s degree in social design from Maryland Institute College of Art
Bachelor’s degree (BFA) in architectural design from Maryland Institute College of Art
Front-End Development Certification from Meta
Project Management Professional Certification from Grow with Google

Affiliations & Awards

Frank Newman Civic Fellow
Robert W. Deutsch Foundation Grant Recipient
T. Rowe Price Foundation Grant Recipient
France-Merrick Foundation Community Arts Fellow
Board Member of Little Lords and Ladies (not-for-profit)

Boyden Corporation

520 White Plains Rd
# 500
Tarrytown
United States

Case Studies

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Building Leadership Capacity for a High-Growth Defense Services Company

Boyden partners with a second-generation, family-owned defense services company to appoint a Vice President of Human Resources, strengthening leadership infrastructure and supporting the organization's growth toward $200 million in revenue.

Interim Leadership Team Restores Growth and Delivers Successful Exit for Private Equity Firm

An interim CEO appointed by Boyden delivered a comprehensive transformation programme that strengthened operations, enhanced customer experience and positioned a technology business for a successful PE-backed exit.

Rapid response on site: Local interim CFO stabilizes Portuguese subsidiary of automotive supplier

A German medium-sized company in the automotive supplier industry secured the financial management of its Portuguese subsidiary by appointing a local interim CFO at short notice – and achieved stability, transparency, and improved liquidity within a few weeks.

Thought Leadership

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Blog

Holistic Performance Management: A Practical Guide for Managers

Effective performance management requires clear expectations, ongoing feedback, and the courage to address performance issues in a fair, consistent, and compassionate manner.

Articles & Papers

Navigating Uncertainty: Private Equity's Next Phase of Value Creation

In this edition of Navigating Uncertainty, explore how private equity's continued evolution is redefining operational leadership, talent, and value creation, while AI accelerates the next phase of transformation.

Articles & Papers

Recruiting Centralized Leadership for a Diversified Family Conglomerate

As a family conglomerate grew in scale and complexity, its decentralized structure began to limit alignment. A generational transition created the opportunity to rethink leadership at the group level. Here’s how introducing centralized leadership brought clarity, coordination, and stronger governance.