Chris Swee

Professional Focus

• Over 30 years experience building brands across a wide range of industries and sectors
• Responsible for strategic leadership and direction of Boyden World Corporation’s global marketing
• Leads the BWC Marketing team in building global as well as local programmes
• Drives evolutionary development of Boyden's digital platforms, including Boyden's website, intranet and social media channels
• Develops and maximizes content marketing as the strategic platform to build Boyden's brand globally
• Partners with Boyden World Corporation’s Technology and Finance teams to support the firm’s strategy initiatives as determined by our Board of Directors
• Serves as liaison to numerous Practice Groups, including Leadership Consulting and Interim Management, and supports the firm’s Board of Directors Business Planning and Performance Committee

Business Expertise

• Previously Boyden's VP, Learning & Development (2014 - 2019); Global Head of Marketing (2020 - 2022); promoted to CMO in 2022
• Seasoned advertising and marketing executive with diverse background in a range of sectors, categories and clients
• Started a marketing communications firm specialising in building brands for mid-sized B2B companies
• Successful track record of managing relationships, building client services infrastructure and operations, developing strategic integrated marketing programs, articulating and crafting brand platforms, and cultivating new business development
• Worked with major brands, including running the Foot Locker portfolio of brands at Bates USA; developing vendor-supported marketing opportunities with Nike Reebok, Adidas, Fila, Starter, the NFL, NBA, MLB; worked on prestigious brands such as Sony, JVC, MasterCard International, G.H. Bass, Unilever, Millward Brown, Charles Schwab

Additional Expertise

• Business Development
• Consumer & Retail
• Education & Training
• Healthcare & Life Sciences
• Industrial
• Marketing and Advertising
• Not-For-Profit
• Professional Services