Tomás Neves de Almeida explains why promoting top performers does not always create effective leaders and highlights the importance of assessing leadership potential, readiness, and motivation for the next role.
As a seasoned marketing and communications executive, Chris Swee sets the tone for all of Boyden’s marketing initiatives worldwide as the Global Chief Marketing Officer. Known for his roll-up-the-sleeves and hands-on approach, Chris leads the marketing team in developing a robust content marketing platform that promotes the Boyden brand globally while supporting individual office and partner efforts around the world.
Professional Focus
- Over 30 years experience building brands across a wide range of industries and sectors
- Responsible for strategic leadership and direction of Boyden World Corporation’s global marketing
- Leads the BWC Marketing team in building global as well as local programmes
- Drives evolutionary development of Boyden's digital platforms, including Boyden's website, intranet and social media channels
- Develops and maximizes content marketing as the strategic platform to build Boyden's brand globally
- Partners with Boyden World Corporation’s Technology and Finance teams to support the firm’s strategy initiatives as determined by our Board of Directors
- Serves as liaison to numerous Practice Groups, including Leadership Consulting and Interim Management, and supports the firm’s Board of Directors Business Planning and Performance Committee
Business Expertise
- Previously Boyden's VP, Learning & Development (2014 - 2019); Global Head of Marketing (2020 - 2022); promoted to CMO in 2022
- Seasoned advertising and marketing executive with diverse background in a range of sectors, categories and clients
- Started a marketing communications firm specialising in building brands for mid-sized B2B companies
- Successful track record of managing relationships, building client services infrastructure and operations, developing strategic integrated marketing programs, articulating and crafting brand platforms, and cultivating new business development
- Worked with major brands, including running the Foot Locker portfolio of brands at Bates USA; developing vendor-supported marketing opportunities with Nike Reebok, Adidas, Fila, Starter, the NFL, NBA, MLB; worked on prestigious brands such as Sony, JVC, MasterCard International, G.H. Bass, Unilever, Millward Brown, Charles Schwab
Additional Expertise
- Business Development
- Consumer & Retail
- Education & Training
- Healthcare & Life Sciences
- Industrial
- Marketing and Advertising
- Not-For-Profit
- Professional Services
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Expert insights directly from Boyden’s Financial Officers Practice
Q3 2026 Edition
John McCrea to discuss how talent intelligence can strengthen leadership decisions in high-growth environments
Boyden is pleased to share the appointment news of Dave McCaig, a recruitment co-led by Pamela Colquhoun and Jim Stonehouse
Contact Chris Swee today and let's get started