Event
Boyden Joins as Sponsor of CASE Summit for Leaders in Advancement 2026
Joanna Goncalves
Vice President, Marketing & Communications, Boyden Corporation
Joanna Goncalves brings a strategic and growth-focused approach to marketing, communications, and organizational engagement across Boyden’s global business. She partners with leadership, practices, and teams worldwide to strengthen market presence, advance key priorities, and enhance organizational connectivity.
Professional Focus
- Senior marketing and communications leader with 20+ years of experience across executive search and professional services
- Develops and executes global marketing and communications strategies that strengthen visibility, support growth, and elevate Boyden’s expertise worldwide
- Advances business development through content, social media, digital engagement, and marketing enablement initiatives
- Leads strategic internal communications and engagement initiatives that strengthen organizational alignment, connectivity, and effectiveness
- Drives adoption of innovative tools, platforms, and solutions that enhance business development, collaboration, and operational excellence
- Has spearheaded global initiatives including #DisruptTheNorm, Boyden WORKshop, The Hub, and ConnectHer
- Leads focused marketing initiatives supporting Boyden U.S.
Business Expertise
- Previously served as Boyden’s Global Senior Director, Marketing; North American Director, Marketing (Canada & U.S.); and National Director, Marketing & Client Experience (Canada)
- Former Corporate Officer, Boyden Canada Board
- Project Manager and National Marketing Coordinator for another leading global executive search firm
- Special Assistant to the Member of Parliament, Government of Canada
Additional Expertise
- Global Marketing Strategy
- Brand Visibility & Market Positioning
- Business Development Enablement
- Strategic Internal Communications
- Community Building & Organizational Engagement
- Professional Services Marketing
Education & Certifications
- Bachelor of Administrative and Commercial Studies in Finance and Economics from University of Western Ontario
- Intermediate Polish Language Studies at Jagiellonian University, Kraków, Poland
Affiliations & Awards
- World of Difference Award Recipient 2023, presented by The International Alliance for Women (TIAW)
- Boyden World Corporation Brand Award Recipient, 2016
- Ambassador & Former Steering Committee Member, 30% Club Canada
- Member, Women’s Executive Network
- Member, International Women's Forum, Toronto Chapter (2022-2024)
- Programming Committee Member & Career Program Facilitator, Dress for Success Toronto (2015-2020)
- Instructor and Judge, North Meets South Exchange with Economic Club of Canada (2016-2018)
Case Studies
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Protecting Growth: Building Commercial Leadership Across Southern Europe
How Boyden helped a €200 million hearing protection company appoint a Country Manager to drive growth across France, Spain, Italy, and Greece.
Leadership Assessment to Support M&A Integration Business Process Outsourcing
Discover how a global BPO leader achieved M&A integration success through leadership assessment, aligning executive capabilities with investor expectations and driving data-driven organizational decisions.
Scaling Legal Capability in Global Markets
Boyden partnered with a leading sovereign wealth fund to place a senior lawyer for UK and European investments, strengthening governance, risk management, and long-term growth.
Thought Leadership
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Articles & Papers
Recruiting Centralized Leadership for a Diversified Family Conglomerate
As a family conglomerate grew in scale and complexity, its decentralized structure began to limit alignment. A generational transition created the opportunity to rethink leadership at the group level. Here’s how introducing centralized leadership brought clarity, coordination, and stronger governance.
Articles & Papers
How to Lead Healthcare Transformation Without Disrupting Care Delivery
Healthcare transformation demands more than change. It requires leaders who can sequence change, protect patient care, and align boards.
Boyden Report Series
Volatility Is the Baseline: GCC CXOs’ 2026 Survey
GCC executives in 2026 are navigating intense geopolitical and operational pressures with cautious optimism, while facing critical leadership capability demands and a significant gap in succession readiness.
Blog
Private Company Boards Then and Now: From Bodies of Representation to Engines of Strategic Capability
Private company boards have moved from relationship‑based oversight to capability‑driven leadership, responding to the demands of faster, more complex operating environments.
Media
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Why Grit Is Killing Your High Performers And What Elite Teams Do Instead | Dr. Amy Athey
Podcast
Executive Search Insights: How CPG & Retail Companies Find the Right Leaders
Podcast
Boyden CEO Chad Hesters Joins Dr. Amy Athey on the Still Evolving Podcast
Podcast
Boyden CEO Chad Hesters Joins Candice Bourne on 'The Journey of a Search CEO' Podcast
Podcast
News & Events
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Press Release
80 Jahre BOYDEN – Was für Unternehmen aus Sicht der internationalen Personalberatung im Jubiläumsjahr wichtig wird
In the Media
Führung neu denken: Warum Transformation neue Kompetenzen auf C-Level erfordert
Führung im Wandel: Erfahren Sie, warum Transformation, Künstliche Intelligenz und geopolitische Unsicherheiten neue Anforderungen an C-Level-Führungskräfte stellen. Joachim Sauter, Managing Partner bei Boyden Deutschland, erläutert im Interview mit der WirtschaftsWoche, welche Kompetenzen heute entscheidend sind.
Contact Joanna Goncalves today and let's get started