Event
Ben Stickney Joins Jim Moran Institute Capital Market Readiness Program as Boyden Faculty
Joanna Goncalves
Vice President, Marketing & Communications, Boyden Corporation
Joanna Goncalves brings a strategic and growth-focused approach to marketing, communications, and organizational engagement across Boyden’s global business. She partners with leadership, practices, and teams worldwide to strengthen market presence, advance key priorities, and enhance organizational connectivity.
Professional Focus
- Senior marketing and communications leader with 20+ years of experience across executive search and professional services
- Develops and executes global marketing and communications strategies that strengthen visibility, support growth, and elevate Boyden’s expertise worldwide
- Advances business development through content, social media, digital engagement, and marketing enablement initiatives
- Leads strategic internal communications and engagement initiatives that strengthen organizational alignment, connectivity, and effectiveness
- Drives adoption of innovative tools, platforms, and solutions that enhance business development, collaboration, and operational excellence
- Has spearheaded global initiatives including #DisruptTheNorm, Boyden WORKshop, The Hub, and ConnectHer
- Leads focused marketing initiatives supporting Boyden U.S.
Business Expertise
- Previously served as Boyden’s Global Senior Director, Marketing; North American Director, Marketing (Canada & U.S.); and National Director, Marketing & Client Experience (Canada)
- Former Corporate Officer, Boyden Canada Board
- Project Manager and National Marketing Coordinator for another leading global executive search firm
- Special Assistant to the Member of Parliament, Government of Canada
Additional Expertise
- Global Marketing Strategy
- Brand Visibility & Market Positioning
- Business Development Enablement
- Strategic Internal Communications
- Community Building & Organizational Engagement
- Professional Services Marketing
Education & Certifications
- Bachelor of Administrative and Commercial Studies in Finance and Economics from University of Western Ontario
- Intermediate Polish Language Studies at Jagiellonian University, Kraków, Poland
Affiliations & Awards
- World of Difference Award Recipient 2023, presented by The International Alliance for Women (TIAW)
- Boyden World Corporation Brand Award Recipient, 2016
- Ambassador & Former Steering Committee Member, 30% Club Canada
- Member, Women’s Executive Network
- Member, International Women's Forum, Toronto Chapter (2022-2024)
- Programming Committee Member & Career Program Facilitator, Dress for Success Toronto (2015-2020)
- Instructor and Judge, North Meets South Exchange with Economic Club of Canada (2016-2018)
Case Studies
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Preparing for the Next Growth Cycle: Leadership for a PE-Backed Consumer Business
How Boyden brought experienced FMCG leadership to a PE-backed consumer products business preparing to scale in France.
Building Leadership Capacity for a High-Growth Defense Services Company
Boyden partners with a second-generation, family-owned defense services company to appoint a Vice President of Human Resources, strengthening leadership infrastructure and supporting the organization's growth toward $200 million in revenue.
Interim Leadership Team Restores Growth and Delivers Successful Exit for Private Equity Firm
An interim CEO appointed by Boyden delivered a comprehensive transformation programme that strengthened operations, enhanced customer experience and positioned a technology business for a successful PE-backed exit.
Thought Leadership
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Blog
The Criticality of Humanization in Leadership Teams
When leaders take the time to know one another as people, they create the trust, empathy, and psychological safety needed for stronger collaboration and better results.
Articles & Papers
The Mid-Cap Advantage: Industrial Leadership in an Era of Volatility
Why mid-cap industrial companies are uniquely positioned to turn volatility into advantage, what it demands of their leaders, and what can stand in the way.
Blog
The Resume Hasn't Changed. Leadership Has.
Resumes document experience. Leadership exists between the lines. Today's leadership selection requires understanding not only what someone has accomplished, but how they think, adapt, and lead.
Blog
Holistic Performance Management: A Practical Guide for Managers
Effective performance management requires clear expectations, ongoing feedback, and the courage to address performance issues in a fair, consistent, and compassionate manner.
Media
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O que define os líderes do futuro? | Silvio Stagni, CEO da Allied Brasil — Boyden Insights #1
Podcast
Inside CEO Leadership with Boyden’s Roger T. Duguay | Founder Wisdom Podcast
Podcast
Breakfast with Boyden: Positive Leadership, Innovation, and Organizational Transformation with Shawn Quinn
Podcast
Autokrise, Tech-Rückstand, Führungsfrage: Jutta Menzenbach im Gespräch
Podcast
News & Events
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Contact Joanna Goncalves today and let's get started