Powered by Women Spark x Playbook in Riyadh, a two-day event bringing together women leaders, investors, entrepreneurs and experts for conversations spanning capital, wellbeing and leadership.
Joanna Goncalves brings a strategic and growth-focused approach to marketing, communications, and organizational engagement across Boyden’s global business. She partners with leadership, practices, and teams worldwide to strengthen market presence, advance key priorities, and enhance organizational connectivity.
Professional Focus
- Senior marketing and communications leader with 20+ years of experience across executive search and professional services
- Develops and executes global marketing and communications strategies that strengthen visibility, support growth, and elevate Boyden’s expertise worldwide
- Advances business development through content, social media, digital engagement, and marketing enablement initiatives
- Leads strategic internal communications and engagement initiatives that strengthen organizational alignment, connectivity, and effectiveness
- Drives adoption of innovative tools, platforms, and solutions that enhance business development, collaboration, and operational excellence
- Has spearheaded global initiatives including #DisruptTheNorm, Boyden WORKshop, The Hub, and ConnectHer
- Leads focused marketing initiatives supporting Boyden U.S.
Business Expertise
- Previously served as Boyden’s Global Senior Director, Marketing; North American Director, Marketing (Canada & U.S.); and National Director, Marketing & Client Experience (Canada)
- Former Corporate Officer, Boyden Canada Board
- Project Manager and National Marketing Coordinator for another leading global executive search firm
- Special Assistant to the Member of Parliament, Government of Canada
Additional Expertise
- Global Marketing Strategy
- Brand Visibility & Market Positioning
- Business Development Enablement
- Strategic Internal Communications
- Community Building & Organizational Engagement
- Professional Services Marketing
Education & Certifications
- Bachelor of Administrative and Commercial Studies in Finance and Economics from University of Western Ontario
- Intermediate Polish Language Studies at Jagiellonian University, Kraków, Poland
Affiliations & Awards
- World of Difference Award Recipient 2023, presented by The International Alliance for Women (TIAW)
- Boyden World Corporation Brand Award Recipient, 2016
- Ambassador & Former Steering Committee Member, 30% Club Canada
- Member, Women’s Executive Network
- Member, International Women's Forum, Toronto Chapter (2022-2024)
- Programming Committee Member & Career Program Facilitator, Dress for Success Toronto (2015-2020)
- Instructor and Judge, North Meets South Exchange with Economic Club of Canada (2016-2018)
A medium-sized mechanical engineering company took advantage of the close cooperation between executive search and interim management to quickly fill a critical COO position while simultaneously transforming its production processes in a sustainable manner.
After a six-month search by another firm remained unresolved, Boyden applied deep pharmaceutical expertise and fresh market intelligence to appoint a Head of R&D Japan in one month.
How Boyden appointed a CEO to reset the growth strategy, strengthen leadership, and rebuild confidence in a PE-backed digital transformation business.
Drawing on conversations with Cees Talma of Welch's, Steve Goodyear of Summit Hill Foods, and Chris Gregg of NuTrail, this article explores how changing consumer preferences, increased retailer influence, digital commerce, and the need for greater agility are reshaping leadership priorities across the food and beverage industry.
Expert insights directly from Boyden’s Financial Officers Practice
Q3 2026 Edition
Professional services firms face a growing leadership challenge as hybrid working, AI and changing career expectations expose outdated models of leadership development. Discover why technical expertise alone is no longer enough.
When leaders take the time to know one another as people, they create the trust, empathy, and psychological safety needed for stronger collaboration and better results.
Asset managers are expanding dedicated consultant relations teams as private markets and OCIO models grow. Boyden's Sean Myers discusses how investment consultants have become critical gatekeepers to institutional capital and why specialized relationship management roles are on the rise.
Contact Joanna Goncalves today and let's get started