Family business succession requires more than informal agreements. Boyden Canada Managing Partner Jim Harmon explains why formal succession planning, governance, and objective leadership assessments are critical to protecting business value, family wealth, and long-term stability.
Joanna Goncalves brings a strategic and growth-focused approach to marketing, communications, and organizational engagement across Boyden’s global business. She partners with leadership, practices, and teams worldwide to strengthen market presence, advance key priorities, and enhance organizational connectivity.
Professional Focus
- Senior marketing and communications leader with 20+ years of experience across executive search and professional services
- Develops and executes global marketing and communications strategies that strengthen visibility, support growth, and elevate Boyden’s expertise worldwide
- Advances business development through content, social media, digital engagement, and marketing enablement initiatives
- Leads strategic internal communications and engagement initiatives that strengthen organizational alignment, connectivity, and effectiveness
- Drives adoption of innovative tools, platforms, and solutions that enhance business development, collaboration, and operational excellence
- Has spearheaded global initiatives including #DisruptTheNorm, Boyden WORKshop, The Hub, and ConnectHer
- Leads focused marketing initiatives supporting Boyden U.S.
Business Expertise
- Previously served as Boyden’s Global Senior Director, Marketing; North American Director, Marketing (Canada & U.S.); and National Director, Marketing & Client Experience (Canada)
- Former Corporate Officer, Boyden Canada Board
- Project Manager and National Marketing Coordinator for another leading global executive search firm
- Special Assistant to the Member of Parliament, Government of Canada
Additional Expertise
- Global Marketing Strategy
- Brand Visibility & Market Positioning
- Business Development Enablement
- Strategic Internal Communications
- Community Building & Organizational Engagement
- Professional Services Marketing
Education & Certifications
- Bachelor of Administrative and Commercial Studies in Finance and Economics from University of Western Ontario
- Intermediate Polish Language Studies at Jagiellonian University, Kraków, Poland
Affiliations & Awards
- World of Difference Award Recipient 2023, presented by The International Alliance for Women (TIAW)
- Boyden World Corporation Brand Award Recipient, 2016
- Ambassador & Former Steering Committee Member, 30% Club Canada
- Member, Women’s Executive Network
- Member, International Women's Forum, Toronto Chapter (2022-2024)
- Programming Committee Member & Career Program Facilitator, Dress for Success Toronto (2015-2020)
- Instructor and Judge, North Meets South Exchange with Economic Club of Canada (2016-2018)
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How Boyden brought experienced FMCG leadership to a PE-backed consumer products business preparing to scale in France.
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Resumes document experience. Leadership exists between the lines. Today's leadership selection requires understanding not only what someone has accomplished, but how they think, adapt, and lead.
Effective performance management requires clear expectations, ongoing feedback, and the courage to address performance issues in a fair, consistent, and compassionate manner.
Boyden is pleased to share the appointment news of Drake Reid, a recruitment led by Andrew Dumont
Contact Joanna Goncalves today and let's get started