Joanna Goncalves

Joanna Goncalves brings a strategic and growth-focused approach to marketing, communications, and organizational engagement across Boyden’s global business. She partners with leadership, practices, and teams worldwide to strengthen market presence, advance key priorities, and enhance organizational connectivity.

Professional Focus

Senior marketing and communications leader with 20+ years of experience across executive search and professional services
Develops and executes global marketing and communications strategies that strengthen visibility, support growth, and elevate Boyden’s expertise worldwide
Advances business development through content, social media, digital engagement, and marketing enablement initiatives
Leads strategic internal communications and engagement initiatives that strengthen organizational alignment, connectivity, and effectiveness
Drives adoption of innovative tools, platforms, and solutions that enhance business development, collaboration, and operational excellence
Has spearheaded global initiatives including #DisruptTheNorm, Boyden WORKshop, The Hub, and ConnectHer
Leads focused marketing initiatives supporting Boyden U.S.

Business Expertise

Previously served as Boyden’s Global Senior Director, Marketing; North American Director, Marketing (Canada & U.S.); and National Director, Marketing & Client Experience (Canada)
Former Corporate Officer, Boyden Canada Board
Project Manager and National Marketing Coordinator for another leading global executive search firm
Special Assistant to the Member of Parliament, Government of Canada

Additional Expertise

Global Marketing Strategy
Brand Visibility & Market Positioning
Business Development Enablement
Strategic Internal Communications
Community Building & Organizational Engagement
Professional Services Marketing

Education & Certifications

Bachelor of Administrative and Commercial Studies in Finance and Economics from University of Western Ontario
Intermediate Polish Language Studies at Jagiellonian University, Kraków, Poland

Boyden Leadership Framework

Affiliations & Awards

World of Difference Award Recipient 2023, presented by The International Alliance for Women (TIAW)
Boyden World Corporation Brand Award Recipient, 2016
Ambassador & Former Steering Committee Member, 30% Club Canada
Member, Women’s Executive Network
Member, International Women's Forum, Toronto Chapter (2022-2024)
Programming Committee Member & Career Program Facilitator, Dress for Success Toronto (2015-2020)
Instructor and Judge, North Meets South Exchange with Economic Club of Canada (2016-2018)

Boyden Corporation

520 White Plains Rd
# 500
Tarrytown
United States

Case Studies

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Driving Liquidity Strategy Leadership for a Transforming Private Credit Platform

Boyden partners with a leading private credit asset manager to appoint a Director of Fund Liquidity to support complex global fund structures and evolving investor demands.

Building Institutional Investment Operations Leadership for a Mission-Driven Family Office

Boyden partnered with a leading family office and its affiliated foundation to appoint a Head of Institutional Investment Operations capable of designing and implementing a scalable operational platform to support a growing investment portfolio and long-term philanthropic objectives.

M&A Integration Success: Global Leadership Assessment

Discover how a leading Iberian technology and healthcare organization partnered with Boyden to evaluate its leadership pipeline, assess cultural alignment, and identify succession‑ready talent. This case study highlights a comprehensive two‑phase assessment process, competency modeling, cultural diagnostics, and strategic insights delivered to the CEO.

Thought Leadership

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Blog

From Steward to Strategic Leader: The Evolving Role of the Technology Executive

Technology leadership’s scope has been expanding for decades. Today, the pace of change is outstripping the role itself, making the integration of technology into core business processes the new source of competitive advantage.

Boyden Report Series

Director Remuneration Report 2026

Director Remuneration Report 2026 analyses S&P/ASX 300 chair and non‑executive director pay, highlighting fee growth trends, sector differences and gender pay insights.