Chris Swee

As a seasoned marketing and communications executive, Chris Swee sets the tone for all of Boyden’s marketing initiatives worldwide as the Global Chief Marketing Officer. Known for his roll-up-the-sleeves and hands-on approach, Chris leads the marketing team in developing a robust content marketing platform that promotes the Boyden brand globally while supporting individual office and partner efforts around the world.

Professional Focus

Over 30 years experience building brands across a wide range of industries and sectors
Responsible for strategic leadership and direction of Boyden World Corporation’s global marketing
Leads the BWC Marketing team in building global as well as local programmes
Drives evolutionary development of Boyden's digital platforms, including Boyden's website, intranet and social media channels
Develops and maximizes content marketing as the strategic platform to build Boyden's brand globally
Partners with Boyden World Corporation’s Technology and Finance teams to support the firm’s strategy initiatives as determined by our Board of Directors
Serves as liaison to numerous Practice Groups, including Leadership Consulting and Interim Management, and supports the firm’s Board of Directors Business Planning and Performance Committee

Business Expertise

Previously Boyden's VP, Learning & Development (2014 - 2019); Global Head of Marketing (2020 - 2022); promoted to CMO in 2022
Seasoned advertising and marketing executive with diverse background in a range of sectors, categories and clients
Started a marketing communications firm specialising in building brands for mid-sized B2B companies
Successful track record of managing relationships, building client services infrastructure and operations, developing strategic integrated marketing programs, articulating and crafting brand platforms, and cultivating new business development
Worked with major brands, including running the Foot Locker portfolio of brands at Bates USA; developing vendor-supported marketing opportunities with Nike Reebok, Adidas, Fila, Starter, the NFL, NBA, MLB; worked on prestigious brands such as Sony, JVC, MasterCard International, G.H. Bass, Unilever, Millward Brown, Charles Schwab

Additional Expertise

Business Development
Consumer & Retail
Education & Training
Healthcare & Life Sciences
Industrial
Marketing and Advertising
Not-For-Profit
Professional Services

Education & Certifications

BS Communications Management degree from Ithaca College (US)

PROPHET

Boyden Corporation

520 White Plains Rd
# 500
Tarrytown
United States

Case Studies

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Strategic turnaround: How an interim CEO led a food industry company out of crisis

An interim CEO took over the management of a food industry company on the brink of insolvency and initiated a comprehensive restructuring process with the aim of securing liquidity, realigning the organization, and restoring competitiveness.

Building a High-Performance HR Function for a Multi-Site Laboratory Organization

Through collaboration with Boyden, the Chief People Officer of a PE-backed company secured two pivotal leaders, a Vice President of Human Resources and a Head of Talent Acquisition, to elevate human capital strategy, drive transformation, streamline recruitment, and strengthen enterprise alignment.

Strengthening Advancement Capacity and Culture Through a Long-Term Search Partnership

With Boyden’s support, Loyola Marymount University built a high-performing advancement team by filling 15 key fundraising roles over five years, strengthening collaboration, continuity, and campaign readiness.

Thought Leadership

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Articles & Papers

MedTech Leadership Succession & Next-Gen Executive Strategy

Discover why MedTech leadership succession is a strategic imperative—and how these companies can build strong, future-ready executive pipelines.

Articles & Papers

Turnover at the Top: What the Wave of CEO Exits Means for Mexico’s Consumer Sector

CEO turnover across Mexico’s consumer sector is revealing how boards are redefining leadership for a more volatile, digital, and cost-pressured market, with expert insights from Boyden Mexico’s Farid Alcazar.