Elisette Carlson

Professional Focus

• Nearly 30 years’ experience in the consumer sector as an executive, founder and consultant
• Comprehensive management expertise including business development, strategic planning, small business growth, sales and marketing, branding, public relations, negotiation and crisis management
• Deep consumer industry expertise in health, sports, fitness, nutrition, lifestyle
• Specialty in startup and scaled growth-stage companies
• Public speaker, facilitator and contributor to Entreprenuer.com (Leadership Network VIP Contributor) and Swaay.com
• Fluent in English and Spanish with proficiency in French, Italian and Portuguese

Business Expertise

• Founder & CEO of SMACK! Media, a boutique relationship marketing and PR firm in the health, wellness, fitness and lifestyle space
• Chief Marketing Officer at Zoot Sports, an athletic apparel company in the triathlon niche
• Senior Account Manager at The Active Network; worked with leading global consumer brands
• Senior Sports Marketing Manager at Reebok International for NFL, NBA, Running and Triathlon

Practice Membership

Global Industry Practices

• Consumer & Retail
• Social Impact

Cross Sector Practices

• CEO & Board Services
• Private Equity & Venture Capital

Additional Expertise

• Retail & Apparel
• Sports & Recreation
• Health, Wellness & Nutrition
• Consumer Products

Education & Certifications

• Bachelor’s degree from Princeton University

Affiliations & Awards

• Board Member, San Diego Sports Innovators
• Member, San Diego CONNECT
• Member, The Upside (executive women’s leadership network)
• NCAA First Team All-American - Women’s Rowing
• Two-time National Champion, Rowing
• Three-time Varsity Letter Winner